IAR Systems Leads the Way in Innovation at ARM Technology Conference 2010

ARM Technology Conference, November 9-11, 2010 - Booth #308

FOSTER CITY, Calif. — (BUSINESS WIRE) — October 26, 2010 — IAR Systems® today announced its participation at the ARM Technology Conference, in Santa Clara, CA, Booth #308, from Nov. 9-11, 2010. At the booth, IAR Systems will demonstrate its power debugging technology within IAR Embedded Workbench® for ARM®/Cortex™ that aids the development of low power embedded applications including consumer electronics, industrial control, medical and mobile devices. IAR Systems will also host free sponsored sessions along with our partners NXP, SEGGER and Energy Micro on Nov. 10 in Room 204.

Sessions Schedule, Wednesday, Nov. 10

10:30am   Topic: ARM Microcontroller Debug and Trace Infrastructure
(Rob Cosaro, NXP and Anders Lundgren, IAR)
11:30am Topic: Taking Trace to the Next Level
(Shane Titus, SEGGER and Lotta Frimanson, IAR)
2:30pm Topic: Important Technology Factors for Energy Efficient Microcontroller Design
(Raman Sharma, Energy Micro and Anders Lundgren, IAR)
3:30pm Topic: Debugging in the Power Domain
(Lotta Frimanson, IAR and Anders Lundgren, IAR)
4:30pm Topic: The Inefficiency of C++, Fact or Fiction?
(Lotta Frimanson, IAR and Anders Lundgren, IAR)


To register for the “FREE” IAR Systems sponsored sessions please visit:

For conference information, please visit:

More information about power debugging is available at www.iar.com/power

Editor's Notes

If you are attending ARM Tech Con 2010 and would like to arrange a meeting with IAR Systems please contact Robert Huntley, Publitek.
Email: Email Contact / Telephone 508 332 4971

IAR Systems, IAR Embedded Workbench, C-SPY, visualSTATE, From Idea to Target, IAR KickStart Kit, IAR PowerPac, IAR YellowSuite, IAR Advanced Development Kit, IAR and the logotype of IAR Systems are trademarks or registered trademarks owned by IAR Systems AB. J-Link and J-Trace are trademarks licensed to IAR Systems AB. All other products are trademarks of their respective owners.

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