Imagination's POWERVR SGX540 Demonstrated in Texas Instruments' Latest OMAP 4 Platform

OMAP 4 platform to deliver up to 5x graphics performance over OMAP 3 solution

Barcelona, Spain — March 01, 2010 — Imagination Technologies, a leading multimedia chip technologies company, announces that its POWERVR SXG540 hardware 3D graphics acceleration technology is enabling class-leading graphics in the new OMAP™ 4 family of SoCs from Texas Instruments Incorporated (TI).

Imagination will show the stunning graphics capabilities of POWERVR SGX used in the OMAP 4 platform for the first time on its booth at Mobile World Congress (MWC) 2010 from February 15-18th 2010 (Hall 1, 1E05), and at TI's booth (Hall 8, 8A84).

Says Tony King-Smith, VP marketing, Imagination: "With the OMAP 4 platform, TI is positioned to enable a new generation of mobile and embedded devices which will delight users with a level of hardware graphics performance so far unseen in any handheld device. POWERVR SGX540 will enable compelling 3D user interfaces, larger displays, life-like graphics and amazing applications across OMAP 4 platform-based devices."

With SGX540 having double the pipelines of the already blisteringly-powerful SGX530, higher clock speeds and many system level architectural enhancements, the OMAP 4 platform will deliver up to 5x times the performance in the all important area of shader throughput compared to the OMAP 3 solution. The OMAP 3 applications processor with SGX530 is already shipping in volume, with more than 40 phones now in production or committed.

Says Marcelo Vieira, general manager for OMAP product at TI: "The OMAP 4 platform is the third generation of TI's proven OMAP processors to integrate the POWERVR core, and we are pleased to continue this collaboration with Imagination. This powerful technology is a key enabler for the OMAP 4 platform, as it redefines the boundaries of what mobile devices can truly achieve. The OMAP 4 platform delivers no compromise web browsing, full high-definition video record and playback, outstanding imaging capabilities, and life-like graphics that will blow away users expectations."

Examples of user interface, mobile gaming, entertainment and navigation applications running on TI's OMAP 3 and OMAP 4 processors are also on display at Imagination's booth, showing the graphics and video technologies being delivered in the newest generation of mobile multimedia devices.

About Imagination Technologies

Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication silicon technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by strong array of software tools and drivers as well as extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:


David Harold
Director of PR
Imagination Technologies
Tel.: +44 (0)1923 260 511
E-mail: Email Contact

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