Jennic and Mitsubishi Corporation announce strategic partnership

Sheffield, UK, and Mitsubishi Corporation, Japan, — August 27, 2009 — Jennic Ltd and Mitsubishi Corporation (MC), announce a partnership agreement in Japan to serve the emerging markets for low power wireless technology. The agreement sets out the basis of a strategic partnership, with MC representing and supplying the complete range of hardware and software solutions from Jennic, and their own solutions.

Jennic’s wireless solutions target the broad markets of Energy and Environmental Management, Active RFID, and Consumer Electronics. With a strong product portfolio of wireless microcontrollers, modules, evaluation kits, software stacks, recent product announcements for the JN5148 ultra-low power wireless microcontroller, an RF4CE demonstration system and escalating developments with ZigBee PRO, 6LoWPAN and Smart Energy solutions, Jennic positions itself to deliver world class technology into today’s high growth markets.

Jim Lindop, Jennic CEO, commented, “The partnership with MC undoubtedly provides a strong arm into Japan and the joined representation will significantly enhance Jennic’s relationship into existing customers and extend coverage to many new customers. I firmly believe the partnership defines a significant strategic milestone, and is without question a major new chapter for Jennic in Japan”.

Tadashi Takasugi, Mitsubishi Corporation General Manager, commented, “The partnership holds great synergies. Jennic’s focus markets in Smart Energy, Asset Tracking / Logistics, and RF Remote Controls, play directly into MC’s core business segments. Jennic have a strong reputation, competitive products and good customer traction, and MC in Japan and the rest of the world are perfectly positioned to drive these further, to become the lead supplier for low power wireless technology”.

MC and Jennic have already demonstrated a strong working partnership, with MC already supporting Jennic’s JN5139 wireless solution into the prominent leading Japanese consumer-electronics producers’ new range of Power Consumption Monitors.

Editor's note:

About Jennic

Jennic is a fabless semiconductor company leading the wireless connectivity revolution by providing wireless microcontrollers for a broad range of applications in the energy, environment, asset tracking and consumer markets. The company’s products include state-ofthe-art low power wireless microcontrollers, modules, development platforms, protocol and application software, with a focus on IEEE802.15.4, ZigBee and 6LoWPAN standards.

Headquartered in Sheffield, UK, Jennic provides first-class sales and support worldwide. For more information, visit

About Mitsubishi Corporation

Mitsubishi Corporation (MC) is Japan's largest general trading company (sogo shosha) with over 200 bases of operations in approximately 80 countries worldwide. Together with its over 500 group companies, MC employs a multinational workforce of approximately 60,000 people. MC has long been engaged in business with customers around the world in virtually every industry, including energy, metals, machinery, chemicals, food and general merchandise. MC provides philanthropic spending through a variety of mechanisms, including donations to the MCFEA and the MCFA. For more information, please visit


Fiona Davis, Jennic:
Tel: +44 (0) 114 281 2655
Email: Email Contact

Eiji Hashimoto,
Mitsubishi Corporation,
Corporate Communications Dept.:
Tel: +81 (0) 3 3210 3448
Email: Email Contact

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