GOTHENBURG, Sweden and SAN DIEGO — Jan. 7, 2009 — Imagine the ability to direct real-time virtual camera controls within Autodesk® 3ds Max® and Maya® with actual camera hardware. It’s a director’s fantasy that has now become reality with the release of Craft Camera Tools™ for GCS3™, a software and hardware bundle developed by Craft Animations™ AB and Gamecaster®.
Craft Camera Tools for GCS3 offers users a superior and cost-effective solution for virtual cinematography, completely eliminating the time-consuming and costly process of traditional keyframing of virtual cameras in 3D animated scenes. This revolutionary development draws from two pioneering technologies: Craft Animation’s Craft Camera Tools and Gamecaster’s patented GCS3 virtual camera control hardware. Together, this custom bundle forms a completely new way of directing animation -- through the viewfinder of the GCS3 virtual camera controller itself, with start-to-finish hands-on control over the virtual camera of 3D animation, visual effects and previsualization scenes.
Craft Animations and Gamecaster have also developed an exclusive line of camera tools for use with the GCS3 virtual camera control hardware. Via the GCS3 hardware, the GCS3 FreeCam™ and GCS3 TripodCam™ provide real-time physical control of the virtual camera’s pan, tilt, zoom, crane and dolly, walk-cycle and explosion motion, as well as spline control motion.
“Perfect for directors unsatisfied with traditional virtual camera keyframing practices, the Craft Camera Tools for GCS3 software and hardware bundle offers an intuitive virtual cinematography solution that bridges the gap between real-life cinematography and 3D animation,” said Gamecaster President and CEO, David MacIntosh.
Professional users of Craft Camera Tools for 3ds Max and Maya have reported reduced production times by up to 90 percent during the creation of natural motion paths for 3D vehicles and cameras on-the-fly through autopilot functions, or a variety of input devices such as gamepads, joysticks and keyboards.
“Craft’s Camera Tools utilizes the GCS3 virtual camera control hardware as an entirely new input device that allows real-time capture and automatic playback features, without the need to render,” said Luigi Tramontana, founder and head of research for Craft Animations. “The new onset of virtual camera operation, through Craft Camera Tools for GCS3, further enables artists to overcome current limitations and workflow issues at a fraction of the cost.”
Pricing and Availability
The custom Craft Camera Tools for CGS3 software and hardware bundle is now available. To request license and pricing information, please email
Craft Director Tools, including Craft Camera Tools, Craft Vehicle Tools and Craft Accessories; are available now for Autodesk’s 3ds Max and Maya, Mac and Windows platforms, and are individually priced between USD $129 and $1,199. For more information, or to purchase, please visit
Gamecaster Inc., headquartered in San Diego, Calif., is a designer, manufacturer and supplier of virtual camera control technology for the film, television and video game industries, and an organizer and producer of video game tournaments and related television programs for broadcast worldwide in multiple media. For more information, please visit
About Craft Animations™
Founded in 2006 and based in Gothenburg, Sweden, Craft Animations™ AB is a leading developer of a new era of professional real-time 3D animation technology, Craft Director Tools™. Based on cutting-edge research in artificial intelligence and autonomous control systems, Craft Director Tools simulate the complex physical behavior of 3D cameras and vehicles such as helicopters, cars, airplanes, boats and motorcycles. Utilized by high-profile companies world-wide such as Digital Domain, Lockheed Martin, Digital Dimension and Toyota; Craft Director Tools streamline production, enhance realism and increase creativity for users in the visual effects, game development, forensic reconstruction and architectural design industries. For more information, please visit
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© 2008 Craft Animations AB. All rights reserved. Craft Director Tools is a Registered Trademark of Craft Animations AB. Gamecaster and GCS3 are trademarks or registered trademarks of Gamecaster, Inc. in the United States and other countries. The GCS3 device, system and method of use are protected by the United States Patent No. 7,403,220; Taiwanese Patent No. I-280786; and patents pending in other countries. All other brand names, product names, service marks or trademarks belong to their respective holders.