Spatial Insights Releases Market Potential GIS Case Study

October 22, 2008 -- Spatial Insights undertook a market potential analysis of check cashing and pawn shop expansion potential in the Houston, TX metropolitan area. Using precision geocoded business locations from CAP Locations ReCAP Retail database coupled with current year block group-level demographic estimates sourced from AGS, the study employed a suite of GIS tools in analyzing and mapping the geographic distribution of demographic demand and market potential.

The steps of the study were to evaluate supply based on square footage of existing locations, model demographic demand, and examine the geographic relationship between supply and demand in order to identify areas with strong market potential. For the demand model, five variables, known to be strong indicators of demand for check cashing and pawn brokerage services, were mathematically combined into one score using a data indexing scheme. CAP Locations ReCAP Retail database provided the supply of existing check cashing and pawn shops. TrendMap, a trend surface mapping tool developed by Spatial Insights, was used to generate a "hotspot" map of both demand and supply.

“The elegance of this innovative use of GIS tools and data is that it isn’t limited to the check cashing and pawn industry,” noted Don Segal, president of Spatial Insights. “We’ve used this approach for many different industries across the US and abroad. The limiting factor is the availability of more accurate business locations and increasingly detailed and updated demographic data.”
The complete case study is available at the following URL:

About Spatial Insights, Inc.

Spatial Insights is a geographic information services company specializing in innovative project consulting and mapping services, customized software solutions and data products for commercial organizations. Additional information is available at

Read the complete story ...

Review Article Be the first to review this article
CST Webinar Series


Featured Video
Manager, Field Applications Engineering for Real Intent at Sunnyvale, CA
Upcoming Events
SEMICON Europe at Grenoble France - Oct 25 - 27, 2016
ARM TechCon 2016 at Santa Clara Convention Center Santa Clara CA - Oct 25 - 27, 2016
Call For Proposals Now Open! at Santa Clara Convention Center, Santa Clara, CA California CA - Oct 25 - 27, 2016
DeviceWerx - 2016 at Green Valley Ranch Casino & Resort Las Vegas NV - Nov 3 - 4, 2016
S2C: FPGA Base prototyping- Download white paper

Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy