The Mobile Location-Based Services Report Estimates There Will Be Over 63 Million Location-Based Services Users Worldwide This Year and 486 Million in 2012

DUBLIN, Ireland—(BUSINESS WIRE)—October 14, 2008— Research and Markets ( has announced the addition of eMarketer's new report "Mobile Location-Based Services" to their offering.

With the introduction of more-powerful and inexpensive smartphones, mobile carriers are taking steps toward making location-based services a common mobile application for consumers. What are the implications for marketers?

The Mobile Location-Based Services report analyzes how location-based services are evolving into a standard part of the mobile marketing mix. Marketers have been interested in potential applications of location-based services since they first made their way into the public eye in 1999, but privacy concerns have hovered in the background.

While the mobile industry is working hard to resolve the privacy issues, crafting effective location-based services marketing strategies will be neither simple nor inexpensive. But the payoff for helping consumers accomplish tasks is potentially huge.

eMarketer estimates there will be over 63 million location-based services users worldwide this year, and 486 million in 2012.

Key questions "Mobile Location-Based Services" report answers:

- What are mobile location-based services?

- What is the mobile location-based services penetration rate?

- How big will mobile location-based services revenues grow?

- How can marketers work with mobile location-based services?

- And many others

The Mobile Location-Based Services report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.

Key Topics Covered:

The eMarketer View

Location-Based Service Penetration and Revenues

Case Studies


Related Information and Links

Companies Mentioned:

Sources for Report Include:

- ABI Research

- America Online (AOL)

- Associated Press (AP)

- Avenue A | Razorfish

- Berg Insight

- Bernstein Research


- Borrell Associates Inc.

- comScore M:Metrics

- Deloitte Research

- eMarketer

- Experian Consumer Research - Simmons

- Forrester Research

- Frost Sources: Sullivan

- Harrison Group

- Horowitz Associates, Inc.

- Ipsos

- iSuppli Corporation


- Leichtman Research Group, Inc. (LRG)


- Morgan Stanley

- Nielsen Media Research

- Oppenheimer Sources: Co. Inc.

- Parks Associates

- Polaris Wireless

- Solutions Research Group

- The Nielsen Company


- Media Intelligence

- Universal McCann

- Veronis Suhler Stevenson (VSS)

For more information visit


Research and Markets Ltd.
Laura Wood
Senior Manager
Email Contact
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Review Article Be the first to review this article


Featured Video
Peggy AycinenaWhat Would Joe Do?
by Peggy Aycinena
Acquiring Mentor: Four Good Ideas, One Great
More Editorial  
Manager, Field Applications Engineering for Real Intent at Sunnyvale, CA
Upcoming Events
DeviceWerx - 2016 at Green Valley Ranch Casino & Resort Las Vegas NV - Nov 3 - 4, 2016
2016 International Conference On Computer Aided Design at Doubletree Hotel Austin TX - Nov 7 - 10, 2016
ICCAD 2016, Nov 7-10, 2016 at Doubletree Hotel in Austin, TX at Doubletree Hotel Austin TX - Nov 7 - 10, 2016
Electric&Hybrid Aerospace Technology Symposium 2016 at Conference Centre East. Koelnmesse (East Entrance) Messeplatz 1 Cologne Germany - Nov 9 - 10, 2016
S2C: FPGA Base prototyping- Download white paper

Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy