geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit, how they should optimize store networks within each market and what sites to choose.
The new toolbar functionality enables geoVue’s iPLAN Lynx users to create iPLAN map layers, market blue prints and other system output. This output can then be exported in native third-party formats and loaded to run within various third-party mapping applications. Using iPLAN Lynx, they can request system output for viewing and create additional analyses for use within ESRI’s Business Analyst, MapInfo’s Anysite and others.
According to David Powell, vice president of Sales and Marketing for geoVue, “iPLAN Lynx now enables companies to maintain their existing site screening tools while benefiting from geoVue’s web-based territory optimization and market planning platform. This allows them to leverage investments in location intelligence they’ve already made, while expanding their capabilities with industry-leading analytical tools.”
iPLAN Lynx is the only market optimization tool on the market today that uses the road network to determine the optimal number of locations that a given market can support. It is the best available solution used to identify the ideal position of each site to get the most from the entire network. iPLAN Lynx combines the power of mathematical models with the experience of research analysts. The market results come back in minutes as an efficient, practical, reliable and valuable way for franchises and chain facility operators to get maximum returns on their real estate investments.
This latest version of geoVue’s iPLAN offers a number of breakthrough features, including:
geoVue’s iPLAN software adapts to changing market conditions. While a market blueprint is a snapshot in time, iPLAN allows clients to update plans and evaluate “what-if” scenarios as business landscapes evolve. The software allows users to perform the following analyses:
The iPLAN Lynx toolbar is available immediately.
About geoVue ( www.geovue.com)
geoVue is the leading provider of dynamic location optimization software
for retailers, restaurants and other real-estate based consumer channels
seeking a higher return on capital investment. geoVue ’ s
state-of-the-art modeling and optimization solutions help its clients
holistically plan store networks and prioritize capital investments
based on predictive, multi-factor trade areas. Clients prioritize
markets to enter, expand or exit; optimize store networks; and localize
marketing and merchandising. geoVue ’ s unique
approach to data and model maintenance provides each client with a
localized, real-time geospatial decision-making framework configured for
its particular customer-centric strategy. geoVue clients “ don ’ t
leave square footage on the table. ”