The DAC Report
sounds like one of those important
televisions specials, doesn’t it?
from World DAC convention headquarters This is Mark Gilbert in downtown
Well to start, San Diego was beautiful, the weather was great, but I know that is not what you wanted to read. So let’s talk about the health and future growth of EDA as seen and heard through the eyes of many. And more important, how my A-D-D interpreted it!
First let’s understand the real purpose of DAC the sole purpose of DAC (contrary to general interpretation) is to find out who went where, who pops up in whose booth as the new .(whatever), And who can talk about who That is the REAL purpose of DAC! The companies doing whatever new technology is far less important. And that proves out by the following line you here most at DAC “Oh so you’re with these guys now” . OK on to what you want to know.
First, according to Gary Smith (who when you mention his name people always say, ohh Gary Smith .not sure why) anyway, Gary’s graphs showed significant growth in EDA, and even more promising, projected continuing growth through 2011. (Did you know the Mayan calendar ends in 2012 coincidence, I don’t think so) ;) He also continues to tout embedded, which was met with considerable speculation from the many I talked to. Even funnier, those EDA companies that are categorized as embedded, denied that they were totally embedded and always had a caveat to add.
More good news, there were many new start-ups with appreciable potential. And the many start-ups there for the most part, were surprisingly optimistic about their future. And while it seemed to most of us that the attendance was down, the climate was healthy and strong. From my perspective, I see this as DAC maturing, and that is a good thing. Start-ups are doing what start-ups have needed to do for some time; they are running a business as a viable business. If creative “exit” opportunities arise, great! If not, then they have a real and potentially very profitable viable business, if run correctly.
The majors had much a smaller presence, and that led to a general feeling that the show was smaller. But be clear, there were still a heck of a lot of exhibitors. I saw this as a great opportunity for start-ups to grab the attention of the attendees, the people that mattered. Hiring was robust, with predictions of a strong second half and continued hiring in to next year, and that (needless to say), certainly made me happy.
As far as hiring went, it was the same ol story everyone wants the needle in the haystack. Needs are getting more and more specific, and the right hire more and more critical. Software developers continue to dominate the overall need of the industry, and the seminars generally suggest that software is what will continue to drive EDA as we get down to smaller and smaller footprints. New this time Many said that software developers with hardware experience have the most appeal. The industry continues to face new challenges as the need for low power everything becomes more and more important as NM size goes down. This leaves a difficult challenge to the industry and opens the doors for more and more start ups to step up and meet the next generation of challenges.
The bottom line I felt that the start-ups were reclaiming their significance at DAC, as well as in EDA, and will continue to play a major role in the future of the industry. I also felt, like I said before, that Start-Ups are finally learning that they must run a business as a real business. They know that means real management, real product, and real sales. The days of the big boys buying everyone out as soon as they have enough chairs filled are gone. Even more relevant smaller guys are merging together to offer bigger parts of the flow. And my hope is that it continues. This will only make start-ups more and more relevant. And that is good for all of you that love the challenge of working at a start up.
I walked away with a dozen or more new positions (reqs). I felt good about the coming year(s) and am optimistic that growth will continue strong in the coming years in EDA. Now all I can do is hope that the revolving door, the proverbial musical chairs for those players in EDA slows, so I can find everyone next year at DAC without guessing where they went.