Newark to Help Cypress Grow Customer Base for Programmable Products

CHICAGO and SAN JOSE, Calif., April 12 /PRNewswire/ -- Newark, one of the leading distributors of electronic components, test equipment and RoHS compliant solutions in the Americas, and a subsidiary of global distributor Premier Farnell, announced today that it has signed a franchise agreement with Cypress Semiconductor Corp. (NYSE: CY) to introduce design engineers to the manufacturer's PSoC(R) (Programmable System-on-Chip(TM)) mixed signal arrays, USB controllers, and timing solution products.

"We are especially pleased to offer design engineers Cypress's unique PSoC(R) devices," said Jeff Shafer, Senior Vice President of Product Management at Newark. "A single chip can integrate as many as 100 peripheral functions with a microcontroller. That can save significant design time, board space, power consumption and system costs for a wide range of consumer, automotive and industrial applications."

Newark's selection of Cypress products can be viewed at http://www.newark.com/cypress.

"We are very excited to add Newark to our distributor line-up," said Phil DeMarie, vice president of Distribution Sales for Cypress. "Newark has developed a reputation for aggressive marketing and excellent customer service, and we anticipate that they will play a big part in helping us reach our goal of 20,000 customers for programmable products."

About Newark

Newark is a leading distributor of electronic components and test equipment in the America's, and its #1 source for RoHS compliant part, services and information. RoHS is the acronym for the European Union's Restriction of Hazardous Substances law, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, the RoHS Express site at http://www.newark.com/rohs provides critical information to help companies transition to compliance, including: on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark provides a unique range of value-added services at no charge, including RoHS Bill of Materials conversions, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at http://www.newark.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC(R) Programmable System-on-Chip(TM), USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB(TM) radio system-on-chip, to West Bridge(TM) and EZ-USB(R) FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at http://www.cypress.com.

    Media contact:
    Janice Fleisher
    Newark
    773.907.5941
    
Email Contact

    Don Parkman
    Cypress Semiconductor
    408.943.4885
    
Email Contact

Newark

Web site: http://www.newark.com/
http://www.cypress.com//

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