The World of High Fashion Enters the High-Stakes Fighting Game Arena

BANDAI NAMCO Entertainment America Inc. Enters the World of Fashion with a Unique Sukajan Jacket Celebrating the Return of TEKKEN® 7 to the Forefront of the Fighting Game Genre

SANTA CLARA, Calif. — (BUSINESS WIRE) — September 27, 2016 — Leading interactive entertainment media publisher and developer BANDAI NAMCO Entertainment America Inc. today officially announces its TEKKEN® 7 Heihachi Sukajan Jacket. Blending the world of high fashion with iconography from the beloved TEKKEN franchise, BANDAI NAMCO has created a very special, limited edition statement piece that any connoisseur of fashion or TEKKEN fan would be proud to own.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160927005680/en/

Heihachi Jacket Back Embroidery (Photo: Business Wire)

Heihachi Jacket Back Embroidery (Photo: Business Wire)

Gracing fashion runways from Paris to Milan, bomber-style Sukajan Jackets are experiencing a resurgence in popularity. Today’s Sukajan Jackets exhibit decades of stylistic evolution and updates since their inception after World War II when homebound American GIs were seeking exotic souvenirs to bring home from abroad. Featuring very distinct and intricate embroidered patterns sewn upon fabrics that were sometimes taken from used parachutes, Sukajan Jackets have become iconic symbols of freedom and rebellion; are a mainstay of urban Japanese fashion culture, Yakuza style; and have been featured in countless films.

Designed by former Project Runway contestant Carrie Sleutkaya, the TEKKEN 7 Heihachi Sukajan Jacket features a reversible design that showcases two very different designs, both inspired by Heihachi Mishima, one of the most pivotal and controversial characters in TEKKEN. The “statement” side of the jacket features royal burgundy and gold coloring with a highly detailed embroidery of Fūjin, the Japanese God of Wind, on the back, while the more traditional side of the jacket re-imagines Heihachi’s signature dark gray gi in luxurious stain charmeuse with the roaring tiger on the back. Each jacket is crafted with painstaking attention to detail, from the eye-catching dye sublimated patterns to the custom ribbing and welt pockets, the TEKKEN 7 Heihachi Sukajan Jacket delivers an unparalleled level of detail using over 440,000 stitches in its intricate embroidery work. Lastly, the TEKKEN 7 Heihachi Sukajan Jackets will be produced in an extremely limited quantity with each jacket numbered individually to preserve its exclusivity. Offered at a suggested retail price of $449.00 USD, the TEKKEN 7 Heihachi Sukajan Jacket is available now for pre-order in unisex sizes ranging from small to 2XL at the BANDAI NAMCO Entertainment online store. All TEKKEN 7 Heihachi Sukajan Jacket orders will also be accompanied with a copy of TEKKEN 7 at no additional charge*.

Currently rated “RP” for Rating Pending by the ESRB, TEKKEN 7 will be available in the Americas for the PlayStation®4 computer entertainment system, Xbox One, and via STEAM for PC in early 2017. For more information about everything in the TEKKEN universe, please visit: http://us.tekken.com/#!/en/home. To learn more about BANDAI NAMCO Entertainment America Inc.’s other products and services go to: https://www.bandainamcoent.com. Join the TEKKEN conversation on Twitter at www.twitter.com/tekken and follow us on Facebook at: https://www.facebook.com/tekken/ or https://www.facebook.com/BandaiNamcoUS/.

*Physical copies of TEKKEN 7 that come with the purchase of the TEKKEN 7 Heihachi Sukajan Jacket at no additional cost will be delivered separately to jacket owners upon the game’s launch in early 2017.

Assets featuring the TEKKEN 7 Heihachi Sukajan Jacket can be found at the following FTP address:

ftp://65.87.26.24
Username: general
Password: 4nbgamedia

About BANDAI NAMCO Entertainment America Inc.

BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive entertainment for all major video game consoles, iOS, Android, and online platforms. The company is known for creating and publishing many of the industry’s top video game franchises including PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®. BANDAI NAMCO Entertainment America Inc. is the premier publisher in the Western hemisphere for anime-based video games including NARUTO SHIPPUDEN™, DRAGON BALL Z®, and ONE PIECE®. More information about the company and its products can be found at http://www.bandainamcoent.com or www.facebook.com/BandaiNamcoUS.

TEKKEN™7 & ©2016 BANDAI NAMCO Entertainment Inc.
©CAPCOM U.S.A., INC. ALL RIGHTS RESERVED.
All other trademarks are properties of their respective owners.
Press Release ©2016 BANDAI NAMCO Entertainment America Inc.



Contact:

BANDAI NAMCO Entertainment America Inc.
Denny Chiu, 408-235-2131
Email Contact




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