Imagination’s PowerVR GPU provides advanced graphics in Sunplus’ new automotive SoC

LONDON, June 16, 2016 (GLOBE NEWSWIRE) -- Imagination Technologies (IMG.L) today announced that Sunplus Technology’s latest audio/video processor for automotive applications features advanced graphics enabled by a PowerVR GPU from Imagination. Taiwan-based Sunplus is a leading provider of multimedia IC solutions for the home and automotive markets. Its new SPHE6700 ADAS SoC is targeted at advanced driver assistance systems (ADAS) and around view monitor (AVM) systems.

In addition to the advanced 3D graphics acceleration provided by the PowerVR GPU, the SPHE6700 features support for up to 7-channel D1 or 4-channel HD camera input with full HD video encoder for superior in-car image and video processing, and an embedded AVM engine that converts camera signals into a virtual bird’s eye top view image. With this AVM engine, the chip has more computing power to handle ADAS functions at the same time. 

Says Crystal Chu, director, Sunplus: “Advanced graphics and GPU compute are fast becoming key differentiators in the automotive SoC market. PowerVR GPUs provide these capabilities across a wide range of markets and applications, and our customers can rely on this proven technology. Thanks to our long history with Imagination and PowerVR, our new automotive SoC provides a superior in-car experience.”

Says Graham Deacon, senior director, PowerVR Business Operations, Imagination: “The automotive industry is experiencing a renaissance through advances in ADAS, autonomous driving, in-car connectivity, infotainment, smart cameras and more – all areas where Imagination’s IP is powering industry-leading solutions. We are delighted that Sunplus has once again chosen PowerVR as it further expands its reach into this growing market.”

The Sunplus SPHE6700 chip is currently available now.

About Sunplus Technology
Sunplus Technology Co., Ltd., established in 1990, is a leading provider of multimedia IC solutions for DVD players, portable DVD players, automotive DVD/CD players, car infotainments, audio applications such as karaoke, boombox and soundbar.  Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments.  Sunplus is headquartered in Taiwan and has service offices in Hong Kong, Shanghai, Shenzhen and Chengdu.

For more information, please visit Sunplus website at

About Imagination Technologies
Imagination is a global technology leader whose products touch the lives of billions of people across the globe. The company’s broad range of silicon IP (intellectual property) includes the key processing blocks needed to create the SoCs (Systems on Chips) that power mobile, consumer and embedded electronics. Its unique software IP, infrastructure technologies and system solutions enable its customers to get to market quickly with complete and highly differentiated SoC platforms. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs who are creating some of the world’s most iconic products. See:

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Imagination Technologies and the Imagination Technologies logo are trademarks of Imagination Technologies Limited and/or its affiliated group companies in the United Kingdom and/or other countries. All other logos, products, trademarks and registered trademarks are the property of their respective owners.

Imagination Technologies’ Press Contacts: 

UK: David Harold +44 (0)1923 260 511

USA: Jen Bernier-Santarini +1 408-530-5178

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