Expway and MediaTek to Accelerate LTE Broadcast Adoption on Smartphones

BARCELONA, Spain — (BUSINESS WIRE) — February 23, 2016Mobile World Congress – Expway, the wireless multicast leader, and MediaTek the market leader in cutting-edge systems on a chip for wireless communications, announced today that MediaTek will integrate the Expway Middleware in MediaTek’s helio Smartphone solution family.

This integration will enable the MediaTek helio Smartphone SoCs to support LTE Broadcast video streams, allowing mobile devices to receive HD video content and ensure the highest Quality of Experience to mobile users.

Demand for video content is spiraling as end-users’ thirst for HD quality is increasing. By 2019 above 70% of mobile network traffic will be video. However, mobile networks are reaching their limits, and cannot support this growing demand with existing technologies.

Expway believes that mobile video delivery is at a crossroads. The market needs an innovative approach to optimize mobile delivery of HD video from the content source down to every single device, efficiently and with similar quality as watching blue-ray video at home. This radically new approach is using a technology called LTE Broadcast.

LTE Broadcast is a 3GPP standard, proven to be most advantageous for delivering popular content would it be live or on-demand (season finale of a popular TV show, or premier of a movie, breaking news, sports, concerts…). LTE Broadcast doesn’t clog the network, no matter the number of receiving devices. This is exactly where other technologies run into their limits - LTE Broadcast picks-up where the others leave off.

“By merging LTE Broadcast feature with chip design, MediaTek will continue to bring premium mobile experiences to consumers,” said Jeffrey Ju, Executive Vice President and Co-Chief Operating Officer at MediaTek.

“In contrast to traditional delivery solutions, LTE Broadcast is designed to work better as the popularity of the content grows,” said Claude Seyrat, CMO of Expway. “More and more people watch popular videos, on mobile devices. Customer loyalty is low in the mobile market and for this reason MNOs and OTTs absolutely need to deliver excellent user experience to avoid churn. Our partnership with MediaTek will provide an off-the-shelves solution for device makers and operators who wants to satisfy user’s appetite for impeccable video.”

About Expway
Expway is the world leader in wireless multicast, enabling Mobile Network Operators (MNOs), Content Delivery Networks (CDNs) and Over-The-Top (OTT) content providers to monetize the mobile data explosion. Expway delivers the highest quality mobile content efficiently and cost effectively through the last mile, from the MNO to the mobile device, with the highest quality of experience. Expway is the only vendor to offer a complete end-to-end, open solution, providing both the LTE Broadcast server and the device middleware. For more information, please visit Expway online at www.expway.com.

About MediaTek Inc.
Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.

MediaTek Press Office:       Expway Press Office:




Calysto Communications
Linda Healan, 1-404-266-2060

Review Article Be the first to review this article
Synopsys: Custom Compiler


Featured Video
Peggy AycinenaWhat Would Joe Do?
by Peggy Aycinena
Reverie: All That Glitters is not Past
More Editorial  
Development Engineer-WEB SKILLS +++ for EDA Careers at North Valley, CA
Digital and FPGA Hardware Designer for Giga-tronics Incorporated at San Ramon, CA
Technical Marketing Manager Valley for EDA Careers at San Jose, CA
Senior Physical Design Engineer for Ambiq Micro at Austin, TX
Technical Support Engineer for EDA Careers at Freemont, CA
Upcoming Events
DesignCon 2017 Conference Jan 31 - Feb 2, 2017, Santa Clara Convention Center, Santa Clara, CA at Santa Clara Convention Center Santa Clara CA - Jan 31 - 2, 2017
IPC/Apex Expo 2017, Feb 14-16, 2017, San Diego Convention Center, San Diego, CA at San Diego Convention Center San Diego CA - Feb 14 - 16, 2017
Zuken Innovation World 2017, April 24 - 26, 2017, Hilton Head Marriott Resort & Spa in Hilton Head Island, SC at Hilton Head Marriott Resort & Spa Hilton Head Island NC - Apr 24 - 26, 2017

Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy