Chronicles the ARM Processor Timeline and the Emergence of Apple, Samsung, and Qualcomm as Powers in Phones and ChipsSILICON VALLEY, Calif., Jan. 27, 2016 — (PRNewswire) — How much do you know about the processor in your smartphone, or the company behind its creation? The new book "Mobile Unleashed", written by semiconductor industry veterans Daniel Nenni and Don Dingee, delivers an informative look at events and technology that powered the mobile device industry to worldwide adoption.
On the heels of ARM's 25th anniversary, this all-new account follows the development of ARM architecture from its beginnings at Acorn Computer through present day. Along with technical detail and summary charts, "Mobile Unleashed: The Origin and Evolution of ARM Processors in Our Devices" features backstory and insight for all mobile users and aficionados.
For seasoned industry observers there are many surprising moments revealed at ARM, Google, Intel, Microsoft, Motorola, Nokia, Texas Instruments, and more firms that changed the course of mobile history. The narrative of Steve Jobs returning to Apple in Chapter 7 has been labeled "entertaining" in first reviews. Mentor Graphics CEO Wally Rhines calls the book "an engaging read", and Sir Robin Saxby, first CEO of ARM, says in his Foreword it was a two-decade wait for this story to be told.
The authors also take on the present and future from their depth of industry experience. What happened to the old leaders in mobile devices? Will Apple, Samsung, and Qualcomm remain on top or will newer names like MediaTek or Huawei take over? What constitutes smartphone innovation now? How will things change in semiconductors as wearables and the IoT evolve?
Daniel Nenni is the founder of SemiWiki.com, the industry-leading open forum for semiconductor professionals, co-author of "Fabless: The Transformation of the Semiconductor Industry", and an internationally-recognized expert in semiconductor technology and business strategy.
Don Dingee is a blogger at SemiWiki.com, was dubbed a Smart Mobile Device Pundit by Freescale Semiconductor in 2010 and 2011, wrote Chapter 21 'Let the Conversation Begin' in the 3rd Edition of "The Social Media Bible" by Lon Safko (Wiley, May 2012), and advises clients on IoT strategy.
"Mobile Unleashed" is available now in print and Kindle formats on Amazon.
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