Perrier® Unveils New "Inspired by Street Art" Collection Featuring Original Designs by Contemporary French Artist, L'Atlas

Limited-Edition Art Packaging, Available Nationwide, Celebrates Perrier's Heritage of Groundbreaking Creative Collaboration

STAMFORD, Conn., Sept. 23, 2015 — (PRNewswire) —  Perrier® Sparkling Natural Mineral Water today announces its newest line of limited-edition packaging designs as the second installment of the brand's "Inspired by Street Art" collection. Perrier's signature bottles and slim cans now feature striking original artworks created by contemporary French artist, L'Atlas.

On September 23, Perrier(R) announced its latest installment of the "Inspired by Street Art" collection, launching a new line of limited-edition packaging in collaboration with contemporary French artist L'Atlas. The collection features original designs by the acclaimed international street artist, who brings his unique style to the brand's signature bottles and slim cans.

The Parisian artist first began graffiti-based work in the early 1990s, creating art in public spaces and building a reputation for himself as a major player within the street art scene. Exploring a fascination with handwriting and calligraphy, L'Atlas has developed a unique abstract style of geometric labyrinth-style designs. For this recent collaboration, the artist applied his distinctive street art technique on the canvas of Perrier's bottles and cans.

"In 2014, Perrier launched its street art-inspired collection, garnering great response from art enthusiasts across the globe," said Perrier Group Marketing Manager, Priya Shenoy. "This year, we are thrilled to present the iconic work of L'Atlas, which perfectly underscores our brand's passion for daring creativity."

The unveiling of this limited-edition collection is just the beginning of an alliance between L'Atlas and Perrier. Throughout fall 2015, both will be partnering to create a series of extraordinary art installations delighting audiences across the globe.

"Perrier is a brand that is part of my history, as it is for millions of people all over the planet," said L'Atlas. "Teaming up with Perrier means vastly expanding my means of expression and my capacity for universality."

The Perrier Street Art limited edition collection will be available for purchase through most major retailers starting in October. The artwork will be featured on the glass bottle's 750mL, 330mL and 200mL sizes, the recyclable PET bottles in both 1L and .5L sizes, and Perrier's 250mL slim cans in original, and all-natural flavors including pink grapefruit and lime.

For further details on this exciting collaboration, keep up with Perrier online:

Join the social conversation by using #StreetArtbyPerrier

Check out high-res images of the exclusive new product line here.

About Perrier® Sparkling Natural Mineral Water

For over a century Perrier® has collaborated with some of the world's most famous and distinguished artists, including Andy Warhol, Salvador Dali and Bernard Villemot. Perrier® was first bottled in the south of France in 1863.  Perrier® is an all-natural, sugar-free and calorie-free sparkling natural mineral water.  With its refreshingly unique bubbles and low mineral content, Perrier® is perfect on its own, with a slice of lemon, or mixed with juices or spirits.  The iconic green bottle is recognized around the world as the number one sparkling natural mineral water.

Perrier Inspired by Street Art(R)

 

Photo - http://photos.prnewswire.com/prnh/20150923/269924

Logo - http://photos.prnewswire.com/prnh/20150923/269925LOGO

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/perrier-unveils-new-inspired-by-street-art-collection-featuring-original-designs-by-contemporary-french-artist-latlas-300147975.html

SOURCE Perrier

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Perrier
Colleen Murphy, Team N, 617-520-7063
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