Cypress and THine Introduce a New USB 3.0 Camera Reference Design Kit That Enables Industry-Leading Speed

New Ascella Kit Delivers 13-Megapixel Resolution and 21 Frames per Second Performance

SAN JOSE, Calif. and TOKYO, Aug. 11, 2015 — (PRNewswire) —  Cypress Semiconductor Corp. (NASDAQ: CY) and THine Electronics, Inc. (Tokyo Stock Exchange/JASDAQ: 6769) today introduced the industry's fastest* USB 3.0 camera reference design kit with 13-megapixel resolution at 21 frames per second. The new Ascella design kit is based on Cypress's EZ-USB® CX3™ USB 3.0 camera controller and THine's THP7312 image signal processor (ISP). With optimized firmware, a software development kit, reference circuit schematics and related materials, the kit accelerates customers' time-to-market without expensive initial costs for developing camera firmware. The kit delivers high-resolution performance and advanced functions such as auto-focus and live video streaming for a broad range of consumer, industrial, medical, educational and automotive applications. The Ascella USB 3.0 Camera Reference Design Kit is available through e-con Systems, a leading product design services company specializing in advanced camera solutions.

Pictured is the Ascella USB 3.0 camera reference design kit from Cypress Semiconductor Corp. and THine Electronics. The kit is the industry's fastest, delivering 13-megapixel resolution at 21 frames per second.

* Based on Cypress and THine's survey of the 13-megapixel camera module market as of the release date

Cypress's CX3 adds SuperSpeed USB connectivity to any image sensor that is compliant with the MIPI Camera Serial Interface 2 (CSI-2) standard, and THine's THP7312 ISP supports high-resolution performance up to 16 megapixels with industry-leading throughput and low power consumption. The reference design kit by Cypress and THine enables plug-and-play operation and includes firmware optimized for all USB camera functions, significantly shortening development time and reducing engineering costs. Developers can use this smart reference design kit as a production-ready final product and can also utilize it as a development tool for high-resolution camera systems. 

"The Ascella reference design kit leverages Cypress's programmable USB 3.0 controller, our expertise in USB system designs and THine's advanced image signal processing technology," said Mark Fu, Senior Marketing Director of the USB 3.0 product line at Cypress. "It provides a compelling demonstration of using 5-Gbps SuperSpeed USB technology in camera and imaging applications."

"This kit absolutely brings designers of higher-resolution applications an effective solution to drastically shorten development time with optimized firmware and widely-applicable USB interface technology," said Kazutaka Nogami, President and CEO of THine. "Our global customers will be pleased with its superior image quality and performance."

"We are witnessing increasing demand for high-resolution, high-framerate cameras with USB 3.0 interface for a wide range of applications," said Ashok Babu, President of e-con Systems. "This new Ascella reference design kit, with a powerful combination of THine's sophisticated ISP and Cypress's CX3 USB 3.0 camera controller, provides the right platform for meeting these requirements".


The Cypress and THine Ascella USB 3.0 reference design kit addresses wide-ranging camera applications in consumer electronics, notebook/tablet PCs, as well as  industrial, medical, machine-vision and educational usages. It also targets microscopes, copiers, document scanners, gaming consoles, TV conference systems and other imaging systems.

Additional Features of the Ascella USB 3.0 Camera Reference Design Kit

  • Support for auto-focus, auto-exposure, auto-white-balance and the ability to select from 20 picture resolutions
  • Support for streaming of live video at 4K with 30 fps and 1080p with 60 fps
  • Support for tuning functions through USB Video Class Control and extensions

About THine Electronics

THine Electronics Incorporated is a fabless maker that provides innovative mixed signal LSI and analog technologies such as V-by-One®HS, LVDS, other high-speed data signaling, timing controller, analog-to-digital converter, ISP, power management and drivers for LEDs and motors in growing niche markets for our customers' solutions, targeting its strategic markets in flat screen TVs, smart phones, document processing, amusement, industrial application, and automotive markets. THine is headquartered in Tokyo, and has subsidiaries in Taipei, Seoul, Hong Kong, Shenzhen, and Shanghai. THine Electronics is listed on JASDAQ of Tokyo Stock Exchange under the security code of 6769.  For more information, please visit

About Cypress

Cypress (NASDAQ: CY) delivers high-performance, high-quality solutions at the heart of today's most advanced embedded systems, from automotive, industrial and networking platforms to highly interactive consumer and mobile devices. With a broad, differentiated product portfolio that includes NOR flash memories, F-RAM™ and SRAM, Traveo™ microcontrollers, the industry's only PSoC® programmable system-on-chip solutions, analog and PMIC Power Management ICs, CapSense® capacitive touch-sensing controllers, and Wireless BLE Bluetooth® Low-Energy and USB connectivity solutions, Cypress is committed to providing its customers worldwide with consistent innovation, best-in-class support and exceptional system value. To learn more, go to

Cypress, the Cypress logo, EZ-USB, PSoC and CapSense are registered trademarks and CX3, F-RAM and Traveo are trademarks of Cypress Semiconductor Corp. THine, the THine logo and V-by-One are registered trademarks of THine Electronics, Inc. All other trademarks are property of their owners.

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SOURCE Cypress Semiconductor Corp.

Cypress Semiconductor Corp.
THine Electronics, Inc.
Samer Bahou, Cypress PR, (408) 232-4552
Email Contact Yasuhiro Takada, THine Electronics, Inc.
Phone: +81 (3) 5217-6660
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