Cree Advances High-Quality Lighting Performance with New TrueWhite® LEDs

New LED Arrays Offer Unprecedented Combination of Color Quality, Lumen Output and Efficacy

DURHAM, N.C. — (BUSINESS WIRE) — April 30, 2015 — Furthering its commitment to driving better light experiences, Cree, Inc. (Nasdaq: CREE) announces a breakthrough achievement in LED performance with Cree® TrueWhite® LEDs, enabling no-compromise LED lighting in previously untapped lighting applications such as high performance retail spots. Delivering greater than 90 CRI light at more than 140 lumens per watt efficacy in a small 19 mm light emitting surface (LES), Cree TrueWhite® LEDs offer unparalleled light quality, performance and reliability to lighting manufacturers.

Cree TrueWhite® LEDs are the first LED Arrays to deliver 3500 lumens of high quality light in the 19 mm LES required for retail spots. Unlike previous LED solutions, this new technology allows lighting manufacturers to develop LED spots without making trade-offs among color quality, light output, efficacy, lifetime or size.

“We’re excited that with Cree’s new TrueWhite® LEDs there is no compromise between performance and light quality,” said Mike Wang, executive vice president, lighting technologies, Edison Price Lighting. “Until now, there has not been a compelling reason to replace traditional ceramic metal halide (CMH) light sources with LEDs. Cree’s TrueWhite LED is truly game-changing and can further accelerate LED adoption.”

“With an unmatched combination of high lumen output, high efficacy and high CRI in a small LES, Cree TrueWhite® LEDs can enable lighting designers to deliver the benefits of CMH lighting without any of its disadvantages,” said Dave Emerson, vice president and general manager for Cree LEDs. “This technology breakthrough, enabled by Cree’s innovative SC5 Technology™ Platform, can both improve performance and lower system costs over existing solutions and can enable a new generation of LED lighting for applications with the highest light quality needs such as retail, hospitality and healthcare.”

Visit Cree at LIGHTFAIR® International (LFI®) in New York, May 5-7 at booth #1657 for a demonstration of the pioneering TrueWhite LEDs along with Cree’s full portfolio of market-leading LED technology. The first TrueWhite LEDs will be commercially available before the end of summer.

About Cree

Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio frequency (RF) applications.

Cree’s product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree® products are driving improvements in applications such as general illumination, backlighting, electronic signs and signals, power suppliers and solar inverters.

For additional product and company information, please refer to

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings and lifetimes will vary from expectations; the risk we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of LED products; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 29, 2014, and subsequent filings.

Cree® and TrueWhite® are registered trademarks and SC5 Technology™ and the Cree TrueWhite Technology logo are trademarks of Cree, Inc.

LIGHTFAIR® and LFI® are registered trademarks of the International Association of Lighting Designers, Ltd.


Cree, Inc.
Greg Merritt, 919-334-3787
Corporate Communications
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