Cypress's TrueTouch Touchscreen Controller Enables Fast and Easy Access to Favorite Apps for Next-Generation vivo Y29 Smartphone

SAN JOSE, CA -- (Marketwired) -- Mar 27, 2015 -- Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its TrueTouch® capacitive touchscreen controller was selected by premium Chinese smartphone brand, vivo, for its next-generation vivo Y29 smartphone. Cypress's TMA545 controller provides an easy-wake letter gesture feature that enables the user to wake the phone's screen from sleep-mode and open a common application by simply drawing a letter on the screen with a finger. An example would be tracing the letter "C" on the screen to wake the phone and open the camera.

The TrueTouch-powered touchscreen complements the vivo Y29 smartphone's world-class features, which include a 13.0-megapixel camera that is ideal for taking pictures in dim light and Hi-Fi audio for pristine music playback. TrueTouch controllers bring the market's most accurate gloved finger tracking and most robust water tolerance to the phone, while contributing to its thin design and long battery life.

"The vivo Y29 is another strong example of TrueTouch bringing industry-leading features and reliability to a top-of-the-line smartphone," said Joe Montalbo, vice president of the TrueTouch Business Unit at Cypress. "China's smartphone market is the largest in the world and the vivo brand has earned recognition as a leading innovator there. This design win aligns with our strategy to enable our customers to differentiate their products in this competitive market."

Electronic noise from displays and after-market chargers can disrupt a touchscreen's ability to operate properly. Cypress's ChargerArmor™ feature delivers unprecedented 40 volt peak-to-peak (Vpp) charger noise immunity measured from 1 to 500 kHz with an ultra-thin 0.5-mm cover lens and a finger-size up to 22 mm -- the most stringent specifications used to measure any touchscreen controller. No competing controllers deliver noise immunity over 15 Vpp under these conditions.

With Cypress's unique and patented DualSense™ technology to execute both self-capacitance and mutual-capacitance measurements in the same device, TrueTouch controllers offer the industry's best waterproofing for seamless performance in real-world conditions, including the presence of rain, condensation, or sweat. By combining this powerful architecture with an industry leading 32-bit ARM® Cortex® M-Core processor that is known for high-efficiency MIPS/mW, TrueTouch controllers boast 120-Hz refresh rates and low power consumption. The controllers drive the touchscreen at 10V and at high frequency with narrow-band, single-pass scanning and advanced hardware DSP filtering.

Touch Leadership
Cypress's touch-sensing portfolio is the industry's broadest and most well-adopted, encompassing TrueTouch touchscreen, TrueTouch fingerprint reader, CapSense capacitive-sensing, and TrackPad solutions. The company's unmatched IP portfolio is backed by more than 100 capacitive touch-sensing patents. The IP includes true, single-layer sensor solutions with Cypress's Single-Layer Independent Multi-touch (SLIM®) sensor for dramatically reduced touchscreen costs. Additional TrueTouch information is available at touch.cypress.com.

Learn More About Cypress

About vivo Electronics
vivo Electronics Corp. is a premium smartphone manufacturer based in Dongguan, Guangdong province, China. The company was founded in 2009 by BBK Electronics, one of China's leading smartphone makers. For more information, visit www.vivoglobal.com.

About Cypress
Cypress (NASDAQ: CY) delivers high-performance, high-quality solutions at the heart of today's most advanced embedded systems, from automotive, industrial and networking platforms to highly interactive consumer and mobile devices. With a broad, differentiated product portfolio that includes NOR flash memories, F-RAM™ and SRAM, Traveo™ microcontrollers, the industry's only PSoC® programmable system-on-chip solutions, analog and PMIC Power Management ICs, CapSense® capacitive touch-sensing controllers, and Wireless BLE Bluetooth® Low-Energy and USB connectivity solutions, Cypress is committed to providing its customers worldwide with consistent innovation, best-in-class support and exceptional system value. To learn more, go to www.cypress.com.

Cypress, the Cypress logo, TrueTouch, SLIM, PSoC and CapSense are registered trademarks and DualSense, ChargerArmor, F-RAM and Traveo are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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Contact:
Samer Bahou
Cypress PR
(408) 232-4552

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