The Academy of Motion Picture Arts and Sciences honored the HP DreamColor Display and its developers with the Scientific and Engineering Award (Academy Plaque) for the impact it's made in film, providing affordable, consistent and stable color throughout the film production process.
The award was received at the Academy's annual Scientific and Technical Awards Presentation. John Frederick, Bob Myers, Karl Rasche and Tom Lianza were recognized at the ceremony for the development of the HP DreamColor LP2480zx Professional Display.
"Since its introduction in 2008, the HP DreamColor display has become the gold standard for color accuracy in major movie production studios," said Jun Kim, vice president and general manager, PC Displays and Accessories, HP. "A disruptive technology designed by HP with collaboration from its major studio customers, the HP DreamColor Displays provide an amazing benefit to the film industry, addressing the critical need for the richest most accurate colors."
The first generation HP DreamColor Displays were a result of an unprecedented technology collaboration with DreamWorks Animation and consultation with several other major studios. The first HP DreamColor display addressed the critical need for a highly accurate LCD display for animators and visual effects artists at a cost that would allow a studio to deploy it to a wide number of artists across the production pipeline.
"DreamWorks Animation uses HP DreamColor Displays on each of its feature films to ensure rich and vibrant imagery which enables unbounded visual creativity," said Jeffery Katzenberg, CEO, DreamWorks Animation. "Congratulations to HP on their well-deserved Academy Award."
Bringing Oscar-nominated films to life
Since the original product launch in 2008, the HP DreamColor Display has been used in the creation of blockbuster and award-winning films. HP DreamColor Displays helped bring color to life for a magnitude of award nominees and winners, including "Life of Pi," "Hugo," "Gone Girl" and all DreamWorks' animated films from "Madagascar" and the "How to Train Your Dragon" series.
HP DreamColor Displays were used in a number of the films nominated for the 2015 Best Visual Effects categories and Best Animated Film, including: Weta Digital for visual effects on "Dawn of the Planet of the Apes" and DreamWorks Animation for Best Animated Feature Film, "How to Train Your Dragon 2".
"HP DreamColor Displays were an essential part of our workflow for 'Dawn of the Planet of the Apes,'" said Joe Letteri, senior visual effects supervisor, Weta Digital. "We couldn't have matched the contrast and subtle tones of the film without it."
New DreamColor Displays achieve new levels of affordability and accuracy
In 2014, HP announced two new HP DreamColor Displays, once again disrupting the color-critical display market by achieving new levels of affordability and color accuracy. The HP DreamColor Z27x and Z24x displays for PCs and Macs feature HP's second-generation DreamColor Engine with unprecedented calibration control and accuracy so precise that animators and artists can trust that what they see on their desk matches what ends up on the big screen.
More information on HP DreamColor Displays visit: www.hp.com/go/dreamcolor
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