Atmel Unveils Innovative Solutions Powering the Internet of Things at Electronica 2014

- Showcasing IoT Solutions in Numerous Technology Zones: Smart Living Room, Automotive, Industrial and Maker Technology Zones

SAN JOSE, Calif., Nov. 3, 2014 — (PRNewswire) —  Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced the company is unveiling a number of new solutions to enable smart, connected and secure devices in the Internet of Things (IoT) from consumer to industrial, automotive and Maker applications at Electronica 2014 held in Munich, Germany, November 11-14. Atmel is also showcasing a number of IoT solutions in its booth located in Hall A5, Booth 542.

Atmel logo.

Some of the new solutions for the IoT market that will be launched around the show include:

  • Low-power Embedded Processing
    • Industry's lowest power ARM® Cortex®-M0+ MCU For Internet of Things
    • A new QTouch® safety platform for home appliance user interfaces
    • Next-generation 8-bit AVR® MCUs accelerating development of low-power applications
  • Secure Connectivity
    • Industry's first FCC-certified Wi-Fi and MCU integrated module
    • Atmel's new CAN transceiver family
    • A next-generation LIN system basis chip portfolio for in-vehicle networking
  • Easy-to-use Software and Tools
    • IAR Systems supports Atmel's complete microcontroller portfolio, expanding Atmel's IoT software and tools ecosystem
    • An ultra-low cost Xplained mini development platform available for only $8.88 USD that is compatible with any Atmel 8-bit megaAVR® MCUs
    • Xplained Ultra evaluation kit for fast prototyping and evaluation of Atmel | SMART SAMA5D4 Cortex®-A5 based MPUs
    • A security module compatible with all Xplained boards that supports SHA256, AES128 and ECC256 hardware authentication for IoT nodes

Atmel's broad portfolio of solutions powering the Internet of Things will be showcased at Electronica in various technology pods including the Smart Home, Industrial, Automotive and Maker areas.

  • Atmel's SMART HOME ZONE brings more intelligent, connected devices together.
    • Showcasing hardware security with wireless connectivity to a variety of edge nodes applications, the well-received Atmel WINC1500 will demonstrate a video camera, temperature sensor and LED control highlighting ease-of-use connectivity to mobile handsets and cloud architecture. Strong key protection is provided by the ATEC108 Elliptic Curve security chip.
    • For the intelligent home, this demonstration highlights Atmel's popular AVR architecture using a mega168PB, AT86RF212, XMEGA128A1U and MXT143. The demo showcases an AVR with a wireless connection running on a battery with a graphical display.
    • The QTouch safety robustness demonstration showcases Atmel's SAM D20 with the company's new QTouch safety library, displaying the superior capacitive touch performance of the peripheral touch controller while achieving best-in-class noise immunity and moisture tolerance required in home appliances. Attendees can enter to win one of the QTouch safety evaluation kits by viewing the demonstration.
    • Demonstrating security for the connected world, this three-light switch demo communicates via ZigBee to a remote panel with 3 LEDs. The switches and LEDS include an Atmel ATSHA204 device with stored crypto keys. When the switch is flipped, only the LEDs with the corresponding key will light—demonstrating symmetric authentication.
    • Showcasing the latest lighting solutions, the Philips Hue LED colormix bulb, the Philips Lux dimmable bulb and the Philips Tap switch highlights how users can create their own personal wireless lighting environment with the tap of a switch or through an app on the users' mobile device.

  • Atmel's INDUSTRIAL ZONE enables smart, machine-to-machine connections.
    • Demonstrating a smart fridge, this home automation demonstration powered by Atmel | SMART SAM A5D4 includes a 7-inch capacitive touchscreen that includes a 720p video playback showcasing the processors performance and data processing in a secure environment. 
    • Powered by Atmel's maXTouch mXT1666T2 and maXStylus, this rugged Inari10 tablet demonstrates support of a glove, moisture rejection and support for maXStylus.
    • Through a Sigfox basestation, this demo utilizes Atmel's ATA8520 and ATA8510 to demonstrate the company's IoT connectivity solution.
    • Highlighting Atmel's support of capacitive touch buttons, sliders and wheels using the company's QTouch technologies, Atmel will showcase two QTouch demos. The first is powered by the Atmel | SMART SAM D21 MCU on an Xplained Pro board demonstrating mutual capacitance and the intelligent peripheral touch controller—all enabled by Atmel QTouch. The second demo, powered by the Atmel | SMART SAM D11 MCU, is supported by the QTouch Library enabling capacitive touch button sliders and wheels on smaller, lower cost Atmel MCUs using the Peripheral Touch Controller.

  • Atmel's AUTOMOTIVE ZONE brings IoT to the connected car with simple, touch-enabled human-machine interface.
    • Showcasing a smart, connected car, Atmel will be highlighting the well-received AvantCar™ demo, a next-generation automotive center console concept with curved touchscreens highlighting Atmel's XSense®, maXTouch®, QTouch®, and 8-bit AVR MCU technologies.
    • Highlighting car access, this demo will enable passive entry and passive start for automobiles through capacitive touch and proximity detection technology controlled by a tablet PC using Atmel's maXTouch technologies. This demo is powered by Atmel's automotive devices including the ATA5791, ATA5831, ATA5702, ATA5790N, ATA5833 and Atmel | SMART SAM D21.
    • Several other automotive demos are also featured in this zone, including a door handle powered by Atmel's fourth generation LIN device that includes a curved touch-enabled glass display, providing excellent multi-touch performance for future automotive applications, and utilizing Atmel's XSense and the maXTouch 2952T.

  • Atmel's MAKER ZONE showcases IoT inventions, enabling unlimited possibilities.
    • Being at the core of the Maker Movement, Atmel will be showcasing a number of Maker demonstrations including a remote-controlled Maker Robot powered by the Atmel | SMART SAM D21. "Mr. Abot" will be controlled through an Andriod app and the communications will be driven through Atmel's recently announced new WINC1500 Wi-Fi solution.
    • Atmel will also be showcasing a Skittles sorting machine for the candy lover. This Atmel | Smart powered sorter uses the SAM D21 device and will sort the Skittles into individual containers by color using an RGB light sensor.

Atmel's Security Expert Kerry Maletsky will be presenting "IoT security should be hard, by definition" to discuss the basics of hardened security in every designer's IoT device. Come see his presentation on Thursday, November 13, at 2:00 – 2:30 pm CET in Hall A6 / A6.353 at the Embedded Forum.

More Information
Atmel at Electronica 2014: http://www.atmel.com/microsite/Electronica-2014/
Atmel Blog: http://atmelcorporation.wordpress.com  
Atmel YouTube Channel: www.atmel.com/youtube    
Twitter: www.atmel.com/twitter  
LinkedIn: www.atmel.com/linkedin  
Facebook: www.atmel.com/facebook

About Atmel

Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, consumer, communications, computing and automotive markets.

© 2014 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR®, megaAVR®, QTouch® , and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex® are registered trademarks of ARM Ltd. Other terms and product names may be trademarks of others.

Press Contact:  
Agnes Toan, Sr. Communications Manager

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