Mouser Sponsors Team China in New Formula E Race Series

Global Distributor to Sponsor China Racing Team and Ho-Pin Tung in All-Electric Racecar

DALLAS & FORT WORTH, Texas — (BUSINESS WIRE) — September 9, 2014Mouser Electronics, Inc., a leading global distributor of semiconductors and electronic components, today announced its sponsorship of the China Racing Formula-E Team. The team will compete in the international 2014/15 Formula E racing series, built around all-electric cars, starting September 13 in Beijing.

Mouser Electronics will sponsor the China Racing Formula-E Team with driver Ho-Pin Tung in the new F ...

Mouser Electronics will sponsor the China Racing Formula-E Team with driver Ho-Pin Tung in the new Formula E series, built around electric race cars. Joining Mouser in the sponsorship are Molex and Vishay Intertechnology, Inc. (Photo: Business Wire)

Mouser is sponsoring the China Racing Formula-E Team in partnership with its valued partners Molex and Vishay Intertechnology, Inc.

Formula E is a new FIA global racing series featuring cars powered exclusively by electric energy. The FIA stands for the Federation International de L’Automobile, which is the governing body for world motor sports. Formula E represents a vision for the future of the motor sports industry over the coming decades, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting sustainability, a Team China spokesman said.

Team China Racing is the first national racing team authorized by the Ministry of Sports of China. Team China has participated in several international racing series and represents China’s highest motorsport level. Chinese racing sensation Ho-Pin Tung, a veteran of the international auto racing circuit, will be driving the Mouser-sponsored Spark-Renault SRT_01E which can go 0-60 in 3 seconds and has a top speed of 150 mph. He will be the only local Chinese driver in the season opener in Beijing.

“Electric car technology undoubtedly will play a large role in the future, and we here at Mouser and our Electronic Industry partners are very pleased to be a part of this cutting edge endeavor,” said Todd McAtee, Mouser Vice President of Business Development.

Since every advanced, sophisticated component that goes into a race car is all about precision and gaining a performance edge out on the track, auto racing is the perfect vehicle to build top-of-mind awareness for Mouser and its industry-leading partners. It’s particularly exciting for us that these new all-electric race cars are paving the way for future automotive technologies, McAtee added.

The global distributor is no stranger to auto racing, having sponsored the 2013 KV Racing Technology #11 IZOD IndyCar Series team that won the Indianapolis 500. Mouser first sponsored auto racing in 2011 as an innovative way to communicate its performance-driven business model and promote the newest technologies and how they affect the high-tech world of auto racing.

After the kick-off race in Beijing, the international Formula-E series travels to: Malaysia, Oct. 18; Brazil, Nov. 15; Uruguay, Dec. 13; Argentina, Jan. 10; USA, Feb. 14 and March 14; Monaco, May 9; Germany, May 30; and the UK on June 27. To learn about the series and view a detailed schedule, visit the website at http://www.mouser.com/formula-e.

With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What’s Next in advanced technologies. Mouser offers customers 20 global support locations and stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Mouser Electronics’ website is updated many times per day and searches more than 10 million products to locate over 4 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.

About Mouser Electronics

Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning, authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 4 million products online from more than 500 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to more than 400,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit http://www.mouser.com.

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Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.



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