Playboy Unveils Centerpiece in Digital Media Strategy

Introducing the new Playboy.com: Humor, Entertainment, Nightlife, Style, and of course....Girls!

LOS ANGELES, Aug. 25, 2014 — (PRNewswire) —  Playboy Enterprises, Inc., today unveiled a completely reimagined design and content offering for its flagship website, Playboy.com.  Built on a foundation optimized for its growing mobile audience, the new Playboy.com features a number of fresh, highly sharable content verticals including Entertainment, Nightlife, Style, Humor, Sex & Culture, as well as a mansion-sized wealth of non-nude features on the women that have made Playboy such a global icon for more than 60 years. 

"The launch of the new Playboy.com is a key component in our plan to rebuild Playboy's integrated media platform in a way that articulates our global brand, provides innovative opportunities for advertisers, supports our global licensees, and continues to fuel our growing digital audience," said Playboy Enterprises, CEO Scott Flanders.

Today's launch reestablishes Playboy Enterprises' direct oversight and control of its flagship web address, Playboy.com.  The Company has completely reconceived and retooled the site in line with its reinvigorated brand, bringing in a new dedicated Playboy.com editorial staff focused on featuring organic new content separate from Playboy magazine. 

"We are one of the most iconic brands on the planet and are excited to bring that essence to life online," said Cory Jones, SVP of Digital Content and the site's editor.  "From interactive features, shareable lists, viral videos, and long-form essays from award-winning writers, Playboy.com will be a digital experience that our audience will love."

Features up on the site today include:

"Our goal is to be the best men's lifestyle and entertainment website in the world and we feel with the new Playboy.com we've taken a big first step," said David Israel, Chief Operating Officer and President of Playboy Media.  "The new website, which is being fueled by our enormously engaged social media audience, provides a powerful new venue for advertisers, all with an infrastructure that is designed expressly for the mobile user."

Over the past two years, Playboy has developed a potent, multi-tiered platform for advertisers.  Along with the print edition of its magazine which is in its 60th year of publication and the legendary Playboy Mansion, which is frequently used for events and as a film location, the company's numerous international editions, websites and digital assets, reach a global audience of more than 40MM consumers each month.  Playboy's growing social media presence is formidable.  The brand has more than 21MM fans on its Facebook pages, reaching a monthly audience of over 60MM, nearly 1.4MM followers on Instagram, making Playboy the platform's number 5 most popular media company, nearly 900,000 followers on Twitter and more than one million subscribers on its YouTube channel.

Early supporters of the new Playboy.com include The Weinstein Company, who tapped into multiple platforms to launch "Sin City 2: A Dame To Kill For," as well as Bud Light and Hornitos, who have been longtime believers in the power of the Playboy media brand.

"Playboy is a credible and organic fit for the Sin City campaign in showcasing Hollywood sexiness with class. We're able to leverage all of Playboy's platforms and huge social following to reach the right kind of massive audience who are actively engaged in quality content," said Bladimiar Norman, SVP, Marketing of Dimension Films.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.playboyenterprises.com.

 

SOURCE Playboy Enterprises, Inc.

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Playboy Enterprises, Inc.
John Vlautin
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