SmartPlay Offers Specialized Design Services for Customers of Intel Custom Foundry

Bangalore, India – August 20, 2014 – SmartPlay Inc.,  an established design services company with expertise in digital, analog, wireless software and system design, announced that it is ready to offer design services to customers of Intel Custom Foundry that require expertise, know-how and unique IP in critical embedded applications. SmartPlay will provide support in SoC implementations and will offer turnkey services ranging from RTL/Netlist to GDSII.  This also establishes SmartPlay as a key player in the Intel Custom Foundry ecosystem committed to delivering world class SoC design services.

SmartPlay shares a successful three-year relationship with Intel Custom Foundry, and has efficiently delivered numerous projects for them such as test chip development platform (Architecture to GDSII), DDR3/4 PHY verification and layout of Analog IPs along with the participation in various customer tape-outs on Intel Custom Foundry’s 22nm and 14nm platforms. Design services offered by SmartPlay have been extremely useful in reducing time-to-market for customers of Intel Custom Foundry.

Speaking on the strategic value of the relationship, Pradeep Vajram, President & CEO, SmartPlay, said “The increasing complexity, interface, and functionality of SoCs have brought about many challenges in building highly-integrated systems. SmartPlay’s design services are aimed at enabling companies to reduce time-to-market, increase efficiency and perform better and faster. Being chosen by Intel Custom Foundry to collaborate on design services for its customers is a reflection of SmartPlay’s ability to handle complex designs. SmartPlay has been working successfully with Intel Custom Foundry for over three years and the announcement of this collaboration is a further step towards a long and fruitful association.”

“We have enjoyed a strong collaborative relationship with SmartPlay for the past 3 years, allowing us to rapidly ramp and optimize our development platforms on our 22nm and 14nm technologies,” said Ali Farhang, Vice President, Technology and Manufacturing Group, Director of Design and Enablement Services, Intel Custom Foundry. “SmartPlay has become a key design service provider in our ecosystem, and we look forward to continuing this collaboration to accelerate our customers’ time to market using Intel’s leading-edge silicon manufacturing technologies.”

About SmartPlay:

SmartPlay is an established design services company with expertise in digital, analog, wireless software and system design. With design centers in Bangalore, Chennai, Hyderabad, Noida, San Jose, San Diego and Singapore, SmartPlay has emerged as one of the fastest growing technology services company in the world. The company has 1100+ employees worldwide and in 2012, was ranked as the 2nd largest VLSI design services company in India. SmartPlay had delivered leading edge projects across North America, Asia and Europe regions. SmartPlay is an ISO certified company. Additional information can be found at


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