ATEK Access Technologies Partners with Sales Firms to Expand U.S. Presence

July 24, 2014, EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--ATEK Access Technologies has entered into partnerships with two manufacturer’s representative firms to meet the growing demand for its Datakey rugged portable memory products. The firms, Electronic Representatives Inc. (ERI) and ROMAX Electronics (ROMAX), will be responsible for selling ATEK Access Technologies’ Datakey products into new and existing accounts, and identifying new applications for those products.

Founded in 1973, Electronics Representatives Inc. has a 40-year history of delivering solution-oriented sales and building long-term relationships with their customers and principals. The company is based in Indianapolis and its representatives cover Indiana, Ohio, Michigan, Kentucky and western Pennsylvania. ROMAX Electronics has more than 40 years of combined technology sales experience in the original equipment manufacturer (OEM) and distribution industry. The firm is based in Dallas and its sales representatives support customers in Arkansas, Louisiana, Oklahoma and Texas.

“ERI’s and ROMAX’s extensive technology and sales expertise will prove valuable as we push to grow sales in these regions”

“ERI’s and ROMAX’s extensive technology and sales expertise will prove valuable as we push to grow sales in these regions,” said Sherri McDaniel, president of ATEK Access Technologies. “As we continue to expand our Datakey portable memory line, we are committed to working with partners to help embedded electronics manufacturers benefit from our advanced, ruggedized portable memory technologies.”

The Datakey product line features portable memory devices that utilize solid over-molded construction, industrial-temperature electronics, redundant electrical contacts and harsh-environment, high cycle-life receptacles. Additionally, Datakey products have a proven history of long-term availability that consumer memory products, like USB flash drives and SD cards, lack. Since 1976, Datakey products have been the preferred portable memory solution by many of the world’s largest defense, medical and commercial OEMs.

For more information about ATEK Access Technologies, visit For more information about Datakey products, visit

About ATEK Access Technologies

ATEK Access Technologies, LLC is part of the ATEK Companies group of technology and manufacturing businesses. Its industry-leading brands use the power of advanced machine-to-machine (M2M) technologies to provide customers access to superior efficiencies and savings, essential data and systems, improved safety and control, and expert solutions and support. Its brands include Datakey, Larco and TankScan. For more information, visit


Matt Serra
Mulberry Marketing Communications
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