51st Design Automation Conference: Atrenta, Cadence and Jasper Sponsor Free Exhibit Floor Passes along with the I LOVE DAC Campaign

Wear an “I LOVE DAC” button to be eligible to win a DJI Phantom Drone with GoPRO camera

LOUISVILLE, Colo. — (BUSINESS WIRE) — April 4, 2014 — Offering free exhibit floor entry to Design Automation Conference (DAC), Atrenta, Cadence and Jasper Design Automation are sponsoring three-day passes through the sixth annual “I LOVE DAC” campaign. DAC is the premier conference devoted to the design and automation of electronic systems. The conference offers outstanding training, education, exhibits and networking opportunities for designers, researchers, tool developers and vendors. The 51st DAC will be held at Moscone Center in San Francisco, Calif. from June 1- 5, 2014.

The I LOVE DAC exhibit pass includes free entry to the exhibits on Monday, Tuesday and Wednesday (June 2 - 4, 2014), plus entry into the five Keynotes, the DAC Pavilion and networking events each evening from 6:00 – 7:00pm. I LOVE DAC registration is open now through May 15. To register visit: http://dac.com/I_Love_DAC.

"As a proud, founding sponsor of the I LOVE DAC program, Atrenta is happy to help keep DAC open to those with the desire to see, learn and experience the best of the EDA industry," said Piyush Sancheti, vice president of marketing at Atrenta. "It also provides a platform for the EDA industry to interact with the best minds from the semiconductor world."

“DAC is the premier event for electronic design, and Cadence always looks forward to fostering the sense of community amongst customers, partners and technologists,” said Craig Cochran, vice president of corporate marketing at Cadence. “We are very happy to be sponsoring the I LOVE DAC program again, to help give more engineers the opportunity to see, learn and interact.”

"Jasper is excited to once again sponsor the I LOVE DAC program," said Oz Levia, vice president of marketing at Jasper. "DAC is the community gathering ground for our industry and it is important that we foster participation in this event by providing a means for anyone interested in attending DAC."

What’s Happening on the Exhibition Floor

With over 175 exhibitors, including 12 first-time exhibitors, this year’s exhibition offers exciting technologies and vendors to attendees. A feature at the exhibition is the ARM® Connected Community® Pavilion, where attendees can visit ARM technology- based demos from ARM partners. Currently 15 partners are exhibiting in the ARM Pavilion.

New to the exhibit floor at the 51st DAC is the Automotive Village. The Automotive Village is the center for tool providers, OEMs and leading automobile manufacturers to meet, talk, listen and learn from each other. Exhibitors include: ANSYS, Dassault Systems, SimuQuest, Mathworks, Mentor Graphics and Synopsys.

The DAC Pavilion is one of the major highlights on the exhibition floor, offering all attendees the opportunity to learn about key areas of design through an eclectic mix of panels, presentations and interviews. The Pavilion will host a lineup of 16 exciting, educational and entertaining presentations/ panels including the annual “What’s Hot at DAC” covered by Gary Smith of GarySmtih EDA on Monday morning; a fireside chat with Wally Rhines, CEO, Mentor Graphics and James Buczkowski, Henry Ford Technical Fellow, Ford Motor Company. In addition, a device “tear-down” will be pre-selected by DAC attendees.

I LOVE DAC Campaign

Attendees wearing an I LOVE DAC button from either this year or previous years are eligible to win a DJI Phantom Drone with GoPRO camera. Attendees who are randomly spotted wearing an I LOVE DAC button will be entered into the drawing. The winner will be announced at the DAC Pavilion on Wednesday, June 4 at 4:45pm.

The 2014 edition of this collectable button can be picked up at these booths: Atrenta #1933, Cadence #2616, Jasper #2033 or the DAC Pavilion #313.

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

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