In Three Years, CMO Will Outspend CIO on IT

Sony Electronics and Spiceworks Help Marketers Explore the Minds of the New Decision Maker

SAN FRANCISCO, Feb. 13, 2014 — (PRNewswire) — A recent Gartner study predicts that by 2017, CMOs will spend more on IT than CIOs, while others predict purchasing power will shift to developers. [ Tweet This]. Marketers want to know: what department will prevail as the new technology buying center? Get inside the buyer's head at Tech Marketing 360 (TM360), next week in Dana Point, California.

The CMO-CIO Cold War is over: 
The barrier between CMOs and CIOs is coming down. Forced into partnership, they're working together to align their respective priorities and make IT investments consistent with the CEO's priorities. At TM360, Sony Electronics will lead a panel to uncover ways marketers can tailor messaging that resonates with both parties.

Buyers reveal purchasing habits and pet peeves: 
At TM360, Spiceworks executives will take you into the heads of technology decision makers. They'll present 'IT Unplugged: Straight Talk from IT Pros on What They Buy and Why,' a live panel of real buyers who will take any questions and share secrets about how marketers can best connect and engage with them.

Panelist and session specifics are detailed today on the Tech Marketing 360 blog.

About Tech Marketing 360
Tech Marketing 360 is the only event dedicated to educating and inspiring the technology marketing community and will take place February 18-20 at The Ritz-Carlton, Laguna Niguel in Dana Point, CA. Created by tech marketers, for tech marketers, Tech Marketing 360 will combine visionary strategies with applied learning and practical tactics to help drive performance and elevate marketing's role in today's technology organizations.  For more information visit techmarketing360.com/.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com.

SOURCE UBM Tech

Contact:
UBM Tech
Web: http://www.techmarketing360.com




Review Article Be the first to review this article

Featured Video
Editorial
Peggy AycinenaWhat Would Joe Do?
by Peggy Aycinena
H-1B Visa: de Geus’ tragedy looms large
Peggy AycinenaIP Showcase
by Peggy Aycinena
IP for Cars: Lawsuits are like Sandstorms
More Editorial  
Jobs
ASIC/FPGA Design Engineer for Palo Alto Networks at Santa Clara, CA
Lead Java Platform Engineer IOT-WEB for EDA Careers at San Francisco Area, CA
Mechanical Designer/Engineer for Palo Alto Networks at Santa Clara, CA
Technical Support Engineer for EDA Careers at Freemont, CA
Staff Software Engineer - (170059) for brocade at San Jose, CA
Technical Support Engineer EU/Germany/UK for EDA Careers at N/A, United Kingdom
Upcoming Events
EDI CON China 2017! at Shanghai Convention & Exhibition Center of International Sourcing (SHCEC) No.2739 West Guangfu Road Putuo District, Shanghai (200062) China - Apr 25 - 27, 2017
2017 SEMICON Southeast Asia at SPICE Arena Penang Malaysia - Apr 25 - 27, 2017
2017 IoT Developers Conference at Santa Clara Convention Center California - Apr 26 - 27, 2017
Embedded Systems Conference ESC Boston 2017 at Boston Convention & Exhibition Center Boston MA - May 3 - 4, 2017
DAC2017



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy