ST’s Motion Sensors and Microcontrollers Propel Category-Creating Sports Watches from Swimovate

Geneva, Switzerland, Wraysbury, UK, February 10, 2014 -- Miniature motion-sensing and data-processing chips from STMicroelectronics, a global semiconductor leader serving customers across the spectrum of electronics applications, form the brain and senses of a brand new swimming computer from Swimovate, a world leader in developing innovative electronic training products for sports.

The latest model in the award-winning range of Swimovate’s sports watches, the PoolMateLive is a fully automatic training aid for professional and recreational swimmers. This intelligent water-proof watch helps users concentrate and enjoy the exercise, while providing all the information about their swim and storing the data for later analysis.

ST’s miniature MEMS accelerometer inside the watch senses the motions of the swimmer’s arm in the pool to provide accurate inputs to calculate stroke and lap count, speed, distance, calories and efficiency. The STM32L microcontroller makes sure everything functions reliably on minimal energy use. The outstanding real-time performance and power efficiency gives PoolMate users the perfect balance of functionality and battery life.

“When dealing with wearable technology, size and power consumption are extremely important. At just 3mm x 3mm each, the ST chips are among the smallest while ensuring an accuracy rate of over 99.75% and battery life of 12 months for the new PoolMate watch,” said Lisa Irlam, Swimovate CEO.

“This breakthrough training aid can make a big difference to many swimmers worldwide in improving their fitness and technique,” said Benedetto Vigna, Executive Vice President and General Manager Analog, MEMS and Sensors Group, STMicroelectronics. “Swimovate’s decision to rely on ST’s sensors and control chips confirms our enabling role in the development of innovative, people-friendly applications in healthcare and wellness.”

ST’s state-of-the-art technologies have also contributed to the success of Swimovate’s PoolMateHR, the market’s first swim watch with heart-rate monitor that works under water, announced last year.

The PoolMateLive watch has full CE and FCC approvals and is now available to order at www.swimovate.com

About Swimovate®

Swimovate Ltd is a UK company run by swimmers and triathletes developing innovative, affordable electronic training products for sports in particular swimming. They are dedicated to finding workable solutions to training issues athletes of all abilities have.  The Swimovate team have extensive experience in electronic and software design, development and manufacture worldwide. More information at www.swimovate.com

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power and automotive products and embedded processing solutions. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented.

In 2013, the Company’s net revenues were $8.08 billion. Further information on ST can be found at www.st.com.



Contact:

Lisa Irlam,
CEO
Swimovate
+44 1784 481562
Email Contact 

Michael Markowitz
Director Technical Media Relations
STMicroelectronics
+1 781 591 0354
Email Contact




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