Urban Mapping Introduces Advertising Technology Products for Local Search

SAN FRANCISCO, CA -- (Marketwired) -- Dec 10, 2013 -- Urban Mapping, Inc., the leading provider of embedded geographic technology, today announced a suite of advertising technology products that enable publishers, application developers and advertisers to improve the effectiveness of hyperlocal content and local search advertising. The new Adtech and Web Publishing Solutions are built on the company's Mapfluence platform and provide customers with instant access to integrated data from Urban Mapping's on-demand data catalog, allowing publishers and advertisers to deliver content with hyperlocal relevance.

The suite of products include:

  • GeoMods - a geotargeting tool that helps online advertisers define a set of geographically-modified keywords for use in search engine marketing (SEM). With access to Urban Mapping's geographic warehouse of on-demand data, GeoMods provides a long tail of geo-expansion terms. With GeoMods, advertisers and agencies can perform truly hyperlocal geotargeting with accuracy far greater than traditional IP geotargeting. The result dramatically increases the effectiveness of online advertising through paid search and search engine optimization (SEO).

  • Neighborhoods & Transit - a usage-based offering that allows publishers to build on Urban Mapping's industry-leading neighborhoods and public transportation data by tagging business listings, housing or other content to provide increased user relevance. Users can show neighborhoods and transit information on a map or index their content to create an enriched hyperlocal experience.

  • GeoLookup - enables web publishers and app developers to incorporate context about place. Through a process of reverse geocoding leveraging Mapfluence, the industry's only source of embedded geographic technology, developers can drill down and return place names associated with location. This is especially valuable with social/mobile applications where GeoLookup can serve as a filter to enforce user privacy.

"These Adtech solutions are a great example of what is possible with embedded geographic technology. Building on our platform, we've created a suite of products tailored for advertisers and publishers to help them both increase relevance, stickiness and monetization," commented Urban Mapping President Ian White. "I'm also thrilled to be returning to our roots in local search, an industry we've been intimately involved in over the past seven years, beginning with our neighborhood boundary database."

"The importance and value of geotargeted digital marketing has never been more clear," said industry analyst Greg Sterling. "Data shows consumers are more likely to respond to location-aware campaigns and Urban Mapping's new suite of products greatly improves the geo-relevance of both content and advertising."

For more information on the Adtech and Web Publishing solutions, including demos and tech guides, visit www.urbanmapping.com/adtech.

About Urban Mapping
Urban Mapping, Inc. (UMI) provides geospatial web and data services to simplify the development and deployment of online mapping and data visualization applications. UMI's Mapfluence service provides embedded geographic technology, offering solid technical infrastructure for mapping, custom cartography and the industry's most comprehensive on-demand data catalog. Since 2006, leading interactive publishers like Google, Yahoo! and Microsoft, and leading enterprises like CoStar Group, Tableau Software and CoreLogic have utilized Urban Mapping's geospatial data and technology. For more information about our products, please visit www.urbanmapping.com/product-overview.

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