aisle411 Partners With Estimote on Indoor Retail Mapping

Bringing together leading-edge technology for in-store search, mapping and shopper location

ST. LOUIS — (BUSINESS WIRE) — October 15, 2013 — Today aisle411 ( aisle411.com) – the indoor retail mapping platform used by major retailers across the U.S. to help consumers quickly find what they need while shopping – announced a partnership with Estimote ( estimote.com), which develops sensor-based analytics and engagement platforms to enhance the in-store shopping experience for consumers and retailers alike.

The technology offerings from aisle411 and Estimote together fully-digitize retail shopping environments, combining aisle411’s mobile indoor maps and searchable inventory with Estimote’s Bluetooth, low-energy indoor location technology.

“aisle411 is changing what it means to customize the consumer shopping experience inside a retail environment,” said Nathan Pettyjohn, CEO of aisle411. “Our technology puts a store’s entire inventory in the palm of a customer’s hand by way of a searchable indoor map. And with Estimote, aisle411 can take the shopping experience one step further by messaging the shopper with unique information and offers based on a shopper’s location within the store, creating a best-of-breed marketing platform.”

aisle411’s technology platform communicates with Estimote’s “Beacons” -- small sensors placed strategically throughout a retail store that are equipped with Bluetooth 4.0 low-energy technology and compatible with Apple and newer Android smartphones. aisle411’s proprietary location platform interprets the beacon, store location and shopper intent to deliver relevant messages – perhaps welcoming the customer back to the store, asking the customer if they need assistance once they reach the product they are searching for, or displaying coupons for items they are currently near.

“We are extremely focused on applications of our technologies that will bring a real value to end consumers,” said Jakub Krzych, CEO of Estimote, Inc. “Indoor navigation and product search are the most important problems to be solved in order to improve the in-store experience. aisle411 has demonstrated leadership in the mobile indoor maps, and together with Estimote, both companies are creating standards for the smart retail strategy.”

The partnered technology is currently being beta-tested in major home improvement and sporting good retailers across the U.S., and aisle411 and Estimote expect to scale the combined solution nationally in the first quarter of 2014.

“More than 90 percent of retail sales still occur in physical stores and over 50 percent of shoppers now carry smartphones,” said Pettyjohn. “aisle411 combined with Estimote is the Holy Grail retailers are looking for – a platform that will influence how billions of dollars in product purchase decisions are made in store with a mobile device.”

About Aisle411

Headquartered in St. Louis, Missouri, and founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices. aisle411’s proprietary system collects, organizes and monetizes retailers’ product inventory location data and enterprise software space planning systems and store maps, providing an in-store search and navigation platform that meets the scalability demands of leading retailers. Additional information is available at: http://www.aisle411.com/

About Estimote

Estimote, Inc. is building a digital platform that delivers context and micro-location to phones and other smart devices. The platform includes both wireless sensors, called Estimote Beacons as well as a software layer that allows these beacons to communicate and exchange data with nearby smartphones. Currently, the company is focused on distributing the platform to major retail stores. Beacons installed in retail stores are able to trigger contextual actions and messages on shoppers' phones, delivering a new type of in-store experience and consumer/brand engagement. The Estimote API allows retailers or brands to easily integrate and add real-world context to their retail apps, building a new generation of indoor navigation, loyalty apps or even contactless payments. To learn more visit http://www.estimote.com.



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