Expanding The ASIC Design Service Sales Network in The East Coast, Central US and Canada

Faraday Leads The Industry by Providing Best in Practice Design Services

Santa Clara, California, Oct. 3, 2013 -- Faraday Technology Corp. USA (“Faraday”), a leading fabless provider of Total ASIC Solutions for wireless, telecom, networking, consumer electronics, and data storage applications using advanced technology nodes, announced today the expansion of its manufacturer representative network for eastern and central US and Canada by adding seven manufacturers sales representatives in mid Atlantic, New England, Upstate New York, Central, Midwest, and Canada.

To bring its ASIC services closer to customers, Faraday has added seven regional rep firms with a total of more than 70 field sales representatives. They bring an average of 11 years of ASIC experience per rep firm. Faraday's comprehensive IP portfolio and highly skilled SoC capability are cited as the primary reason for rep firms' eagerness to join Faraday's network.
 “Like a hidden gem, Faraday brings it all: ARM processors, over 2,000 blocks of IP and the support teams ready to engage with customers at any point of the design cycle. This includes spec. definition, system architecture, IP integration all the way to packaged, tested and shipped ICs”, says Mike Torrell, president of Advantage Marketing Associates (AMA).

 “Adding to our leadership position by providing first pass silicon success, we are very excited about the addition of these skilled and knowledgeable sales representatives in a short two month period. These representatives bring Faraday closer to its local customers and have demonstrated the time-to-market value of Faraday by identifying several multimillion-dollar projects in a very short time”, said Mark Wright, VP of Sales of Faraday.

Our newly added rep firms are as follows: Superior Sales in Hauppauge NY serving Eastern NY, Manhattan, Long Island and Northern New Jersey, AMA Sales in Webster NY serving Upstate New York, QOS in Timonium MD serving mid Atlantic area, RF Associates in Topsfield MA serving New England area, Excelsior Technical Sales in Excelsior MN serving Minnesota, Dakota, Western Wisconsin area, Teq Sales in Elgin IL serving Illinois, Eastern Wisconsin, and Tech Trek in Ontario Canada serving all of Canada. For a list of global sales reps, please visit  http://www.faraday-tech.com

Faraday provides a Total ASIC Solution based on three pillars, the SoC Platform, ASIC Service, and IP Products. Building on the SoC Evaluation Platform, Faraday's architecture consultants explore the best solutions to meet customers' requirements and hand hold customers through the complexity of integration and verification. Continuing to excel in its role of traditional RTL-handoff ASIC Services, Faraday brings the impressive high rate of 1st pass silicon success by providing a best-in-class design flow methodology with its extensive expertise in packaging, testing, reliability, and production services. Setting itself apart from its competitions, Faraday provides a comprehensive IP portfolio necessary for most SoCs, including Library and Memory Compliers, Processor Cores, Interface IP, SerDes, and Peripheral IPs. These IPs are production qualified and reusable for ease of integration and for optimal power and performance.

About Faraday Technology Corporation 

Faraday Technology Corporation is a leading fabless ASIC and silicon IP provider. The company's broad silicon IP portfolio includes I/O, Cell Library, Memory Compiler, ARM-compliant CPUs, DDRI/II/III, MPEG4, H.264, USB 2.0/3.0, 10/100 Ethernet, Serial ATA, and PCI Express, etc. Headquartered in Taiwan , Faraday has service and support offices around the world, including the U.S., Japan, Europe, and China. Faraday is listed in Taipei Stock Exchange, ticker 3035. For more information, please visit:  www.faraday-tech.com


U.S. office
Mark Wright
1.408.522.8888 ext.182
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Carol Yang
886.3.5787888 ext. 4047
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