Esri Goes Hollywood

Esri City Engine 2013 and New SDK with Maya Plug-In to be Previewed at Siggraph 2013

July 22, 2013 -- Redlands, California—When Esri merged geospatial technology with digital urban design in CityEngine in 2011, it created a revolutionary new methodology for 3D cityscape creation. At Siggraph 2013, taking place in Anaheim, California, July 23-25, Esri will demonstrate the powerful capabilities of CityEngine and other GIS solutions for digital artists in film, television, and game design.

 

Create realistic—and futuristic—cityscapes with CityEngine 2013.

Creating realistic 3D city designs is a notoriously expensive process, typically involving teams of designers and multiple specialized software programs. At Siggraph, Esri will show how CityEngine helps simplify and improve the quality of urban designs by connecting spatial datasets with building design rules, resulting in more impressive and accurate 3D models.

“Designing realistic cities is one of the more challenging and expensive tasks in the entertainment industry,” says Dominik Tarolli, Esri’s business development director for 3D markets. “Using CityEngine to build 3D metropolis models gives designers an edge by integrating geography into the artistic process.”

CityEngine’s highly automated drag-and-drop process for creating cities has been used in movies such asCars 2Total Recall, and Man of Steel, as well as in TV commercials and video games.

Highlights of Esri’s exhibit at Siggraph 2013 include

  • CityEngine 2013 demonstration
  • Preview of SDK plug-in that enables the 3D-building generator capabilities inside Maya
  • Oculus Rift 3D city demo

Visit Esri at Booth #211 at the Anaheim Convention Center between July 23-25.

For more information and free product trials, visit  www.esri.com/entertainment.

# # #

Press Information:
Matthew DeMeritt, Esri
Tel.: 909-793-2853, extension 1-2930
E-mail (press only)press@esri.com
General Information:  info@esri.com




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