Mural Maximizes SMB Use of Cloud-Based Collaboration Tools

Platform MaaX Accelerates Move to Cloud for More Than 100,000 Companies

HOUSTON — (BUSINESS WIRE) — July 8, 2013 — Mural, the provider of first-in-class customer on-boarding for cloud and managed IT services, today announced that in the past year it has helped more than 100,000 small and medium-sized businesses maximize use of their cloud-based applications, including nearly 20,000 businesses on Microsoft collaboration tools. Using its Platform MaaX, a comprehensive on-boarding and post-sales support platform, Mural has accelerated SMBs’ cloud implementation and improved their satisfaction with Microsoft Exchange Hosted Services, SharePoint and Lync products. Mural will demo the advantages of its customer experience offerings at the Microsoft Worldwide Partner Conference, the premier annual event for Microsoft partners, July 7–11 in Houston in booth #1724.

In a highly competitive industry, Mural provides the programs and platforms that enable service providers to distinguish themselves in the marketplace with premier customer service and support. By increasing activations of licensed products, Mural accelerates ROI and enhances brand loyalty for its partners, including software developers like Microsoft service providers and hosting partners, as well as Office 365 resellers and syndication partners.

“Microsoft is committed to helping customers transition to the cloud and has built a large portfolio of products and service to support this effort,” said Marco Limena, vice president, Hosting Service Providers Business at Microsoft. “Microsoft also believes in giving choice to customers when it comes to where to deploy these technologies, and its strong alliance with its community of hosting service providers around the world ensures a seamless experience for customers. Microsoft has added more than 4,500 new hosting partners in the past 12 months, making its hosting community one of the largest of any vendor in the industry.”

“Microsoft Exchange Hosted Services, SharePoint and Lync give SMBs the robust, world-class collaboration capabilities they need to compete and succeed,” said Steve Zimba, president of Mural. “Service providers are most vulnerable to losing customers in the first 90 days after a sale. Mural engineers work one on one with SMB employees to engage them more deeply, understand their overall IT needs, and educate them on other Microsoft services they could benefit from. We continue to serve more than 10,000 such businesses every month.”

Mural’s Platform MaaX accelerates the path to revenue for service providers and ensures that users maximize the benefits of their cloud services, increasing activation rates by 233 percent and lowering customer churn by 70 percent. Its core capabilities include tools for rapid on-boarding and data migration applications; an industry-first Customer Experience 360 training and certification program; cloud service-specific data-gathering APIs; and a detailed user-centric knowledgebase.

Platform MaaX is available as a private-label or Mural-branded managed service, delivered from the Mural Customer Experience Center in Tucson, Ariz. It can also be licensed, including use of all tools, methods, data analytics and content. For more information on Platform MaaX, please visit

About Mural

Mural perfects the customer experience for cloud and managed IT services, providing a unique combination of tools, methods, data analytics and content in Platform MaaX. Our on-boarding, support and up-selling programs are widely recognized for increasing sales, usage and customer satisfaction. For more information, visit


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