The Atlantic National Correspondent James Fallows Joins Esri UC as Featured Speaker

Renowned Writer to Preview New Initiative That Could Change the Way Journalists Tell Stories

REDLANDS, Calif., July 2, 2013 — (PRNewswire) — James Fallows, national correspondent for The Atlantic, will join the Esri International User Conference ( Esri UC) in San Diego, California, on July 8, 2013 to preview a new reporting project—debuting later this summer—that will feature Esri's mapping technology. Speaking before an expected audience of 14,000, Fallows' talk will explore how mapping technologies can add a powerful visual and explanatory element to journalists' storytelling efforts, helping them engage audiences in new and compelling ways.

Spanning The Atlantic's platforms in print and online, as well as via radio reports, this new project was envisioned to use maps and interactive geospatial content in a unique and unprecedented attempt to tell business, cultural, and political stories. Fallows and his wife, the linguist and author Deborah Fallows, will be traveling across the country via their small propeller-driven airplane, staying in and reporting on smaller towns and cities where important economic, technological, cultural, and social changes are underway. By adapting the long-standing American tradition of discovering the country through an extended coast-to-coast journey, they will portray people, communities, companies and organizations, and trends that are often shortchanged in mainstream news coverage.

"Mapping technology has enormous potential to change the way journalists tell stories, and the way citizens understand their communities and worlds," said Fallows. "We'll be announcing full details about this ambitious new reporting initiative later this summer, but I can report now that our efforts to document what life is like in the American heartland have been deeply enhanced by the addition of interactive maps, demographic data, and real-time statistics."

"James is one of America's foremost journalists and chroniclers of the human experience," said Esri president Jack Dangermond. "I've known him for many years, and both of us have always believed that geospatial technology can add invaluable context and depth to how journalists tell their stories. With our introduction of ArcGIS Online last June, we now have the opportunity to bring GIS technology to digital journalism on a greater scale."

Fallows has written for The Atlantic since 1979. He has reported extensively from outside the United States and once worked as President Jimmy Carter's chief speechwriter. He has written 10 books—most recently China Airborne, described by one reviewer as "one of the best books about China (ever)" – and has won the National Magazine Award, the American Book Award for nonfiction, and a New York Emmy Award for the documentary series Doing Business in China. Deborah Fallows has worked in search-engine technology and in university admissions, and is the author of the highly acclaimed book Dreaming in Chinese.

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Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

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