TomTom and Asterop Extend Partnership in Geomarketing

~ TomTom to deliver dynamic traffic information to enable Asterop to analyse consumers’ mobility behaviour ~

AMSTERDAM — (BUSINESS WIRE) — June 13, 2013 — TomTom today announces that Asterop has selected its Custom Probe Count product to receive highly accurate traffic intelligence to integrate into a new geomarketing product. Initially launching in France, Asterop Traffic will provide a new layer of business intelligence for marketing decision makers.

By having access to TomTom’s dynamic traffic density information, Asterop will be able to fully understand consumers’ mobility behaviour across France. TomTom’s highly accurate traffic information will, for example, enable Asterop to define the best implementation site for outdoor billboard advertising or designate suitable locations for new retail sites.

Gerard Dahan, CEO of Asterop said: “Asterop Traffic will complement traditional marketing tools and increase confidence in location-based studies. We are pleased to extend our partnership with TomTom by integrating the Custom Probe Count data into our new solution, thus adding an essential set of indicators to the strategic process.”

“Our Custom Probe Count data helps geo-intelligence companies like Asterop, to have a better understanding of consumer mobility,” said Charles Cautley, managing director, Automotive, Enterprise and Government at TomTom. “TomTom has been working with Asterop for over four years, providing a range of historic traffic data and mapping information. Now our Custom Probe Count information makes geographic, demographic and social mobility studies more precise.”

Notes to Editor:

About Asterop

Founded in 1999, Asterop specializes in geomarketing intelligence, providing solutions that aim to strengthen companies’ decision-making processes by crossing internal business data and market data, enhanced by the environment dimension. Asterop aspires to fulfill all demands in geomarketing intelligence: from software, market data and digital maps to consultancy.

Asterop product offer includes geomarketing software (ranging from SaaS to desktop software), cartographic representations and sets of high value-added data (demographics, expenditure potentials, consumer typology, consumer segmentations, competitors retail network location, etc.).

For more information: www.asterop.com

About TomTom

Founded in 1991, TomTom (TOM2) is a leading provider of navigation and location-based products and services. TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.

TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.

For further information, please visit www.tomtom.com



Contact:

Editor’s:
Cem Cohen, +31 6 11 598532
Global Communications Manager, TomTom
Email Contact




Review Article Be the first to review this article
CST: Webinar November 9, 2017

Aldec

Featured Video
Editorial
Peggy AycinenaWhat Would Joe Do?
by Peggy Aycinena
DVCon Europe 2017: Munich and So much more
More Editorial  
Jobs
Technical Support Engineer EU/Germany/UK for EDA Careers at N/A, United Kingdom
Senior R&D Engineer...Timing Closure Specialist for EDA Careers at San Jose or Anywhere, CA
Senior Front-End RTL Design AE for EDA Careers at San Jose, CA
Upcoming Events
25th IFIP/IEEE International Conference on Very Large Scale Integration (VLSI-SoC 2017) at Yas Viceroy Abu Dhabi Yas Marina Circuit, Yas Island Abu Dhabi United Arab Emirates - Oct 23 - 25, 2017
ARM TechCon 2017 at Santa Clara Convention Center Santa Clara CA - Oct 24 - 26, 2017
MIPI DevCon Bangalore 2017 at The Leela Palace Bengaluru India - Oct 27, 2017
MIPI DevCon Hsinchu City 2017 at Sheraton Hsinchu Hotel Taiwan - Oct 31, 2017
CST: Webinar series



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise