June 10, 2013 - Leading CAD/CAM software supplier SURFCAM Inc. has launched a new website. This follows a significant re-branding of the company’s product lines after being acquired by Vero Software.
The new website, http://www.surfcam.com, plays a significant role in ensuring that the SURFCAM brand strongly reflects its position as a key part of the world’s number one CAM company.
SURFCAM General Manager Peter Marton says: “The new branding is both faithful to our long-standing traditions, and a unifying force amongst the different products within the Vero Group. We’re excited about collecting feedback on our website from visitors in the coming months, and look forward to continuing to strengthen the brand identity.”
Vero’s philosophy is to strengthen the identity of each individual brand within the Group. Marketing Director Marc Freebrey says: “We understand customer loyalty to their product, and are keen to ensure each one has a dedicated web presence with tailored content. The new-look SURFCAM site contains the latest product information, case studies showing exactly how valuable the software has been to individual customers, FAQs, knowledge base and downloadable collateral, while maintaining a corporate link to Group activities.
“The new site has been designed to provide the visitor with an improved user-experience, with all content accessible within three mouse clicks.”
Peter Marton says this demonstrates that Vero has fully integrated SURFCAM into the Group’s product suite, and is continuing to invest time and resources to ensure SURFCAM remains a competitive and market-leading software package for the future.
SURFCAM’s Twitter and Facebook pages were rebranded at the same time and can be accessed here :