Samsung Selects Atmel's New Sensor Hub Solution for Galaxy Note II

AVR UC3Lwith picoPower Technology Tailored for Sensor Hub Management to Enhance Users' Experience of Motion-Related Applications Including Gaming, Navigation and Virtual Reality with Real-Time Sensor Fusion Processing

SAN JOSE, Calif., Nov. 26, 2012 — (PRNewswire) — Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller  and touch technology solutions, today announced Samsung has selected Atmel's AVR UC3L microcontroller with patented ultra-low power picoPower technology as its sensor hub management solution for the recently launched Galaxy Note II.

Powered by a 1.6GHz quad-core processor, Samsung's Galaxy Note II runs on Android's 4.1 operating system (also known as Jelly Bean), and offers a 5.5-inch, high-definition super AMOLED display with 1,280 x 720 resolution.

The Galaxy Note II includes several sensors that detect motion, including an accelerometer, RGB light, digital compass, proximity, gyro and barometer, and are ideal for a range of applications including gaming, navigation and virtual reality. Atmel's AVR UC3L sensor hub solution combines the input from these multiple sensors to provide real-time direction, orientation and inclination data to deliver superior performance, in addition to lower power consumption to achieve longer battery life.

"The flagship Galaxy Note II has been a rapidly selling product specifically for users that require a larger screen and more capability than just a smartphone," said Sueng-jun Park, senior engineer, Samsung Electronics. "Atmel's sensor hub solution offers our customers a visibly superior experience while running motion-related applications. We are excited to collaborate with Atmel to deliver the continued flawless performance and long battery life that our users have come to expect."

"Samsung continues to bring some of the most innovative products to the market with a variety of new features and applications that require motion sensing," said Peter Jones, vice president and general manager for microcontroller and touch business units, Atmel Corporation. "Atmel's sensor hub solution enables Galaxy Note II users the ability to enjoy accurate and quick response time required for applications ranging from gaming to navigation, virtual reality and more. We also look forward to a strong ongoing collaboration with Samsung."

More Information
Atmel sensor hub solutions: www.atmel.com/microsite/maxtouch_sseries/sensorhub
Atmel picoPower technology: http://www.atmel.com/technologies/lowpower/default.aspx
Facebook: www.atmel.com/facebook
Twitter: www.atmel.com/twitter
Linked In: www.atmel.com/linkedin

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2012 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, maXFusion™ and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Press Contact:
Agnes Toan, PR Manager
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SOURCE Atmel Corporation

Contact:
Atmel Corporation
Web: http://www.atmel.com




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