New 2012 Data in Esri Business Analyst Desktop (Canadian Edition) Increases Accuracy of Marketing Analysis

TORONTO – July 16, 2012 – Esri Canada today announced the release of a new update to Esri Business Analyst Desktop (Canadian Edition). Based on Esri's geographic information system (GIS) technology, this latest software release includes 2012 updates for Canadian demographic and market data, and Canadian basemaps. It also features improved reporting, geocoding and routing capabilities, as well as access to a wealth of online data and reports via Esri Business Analyst Online, for increasing the accuracy of marketing analysis.

“Businesses need reliable foresight to stay ahead of their competitors,” says Alex Miller, president, Esri Canada. “They require solutions that can help them leverage their data to rapidly identify and act on opportunities. Business Analyst allows them to combine GIS visualization and analysis with extensive demographic and business data to gain a better understanding of their performance, customers and markets, and see where they should focus their efforts to drive better results.”

Esri Business Analyst Desktop (Canadian Edition) includes the following data and map updates:
• 2012 Canadian demographic and projections data, and PRIZMC2 Customer and Market Profiling System from Environics Analytics
• 2012 Canadian business listings from InfoGroup
• 2012 Canadian shopping centre listings from Rogers Publishing
• Esri Streetmap Premium updated basemaps and road networks (January 2012)
• Sample PRIZM-Link, Return-to-Survey (RTS) consumer data from BBM Canada

This solution provides powerful decision support for site selection, customer profiling, target marketing, sales territory design and revenue optimization. Organizations including businesses, governments and non-profits can leverage Business Analyst to analyze their operations and incorporate the latest trends and information to develop intelligent strategies for effectively serving customers.

New users of Esri Business Analyst Desktop (Canadian Edition) will receive the software with 2012 data. Existing users current on maintenance will automatically receive the data update. For more information, visit esri.ca/products/businessanalystdesktop.

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About Esri Canada
Founded in 1984, Esri Canada provides enterprise geographic information system (GIS) solutions that empower businesses, governments and educational institutions to make timely, informed and mission-critical decisions by leveraging the power of geography.  The company distributes the world's leading GIS software from Esri, Telvent, Cityworks – Azteca Systems, Inc. and other technology partners.  Headquartered in Toronto, the company serves over 10,000 customers from 16 regional offices across Canada and has been named as one of the Top 250 Canadian IT Companies and Top 25 IT Professional Services Providers in Canada by the Branham Group, as well as one of Computer Dealer News' Top 100 IT Solution Providers in Canada. Information about Esri Canada can be found at esri.ca.

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