ADC WorldMap Digital Atlas Data Helps Tableau Software Deliver New Mapping Capabilities

Tableau Licenses Geometry Data from ADCi to Help with Filled Maps Feature

SEATTLE, WA and APPLETON, WI – March 13, 2012 – Tableau® Software, the global leader in rapid-fire business intelligence software and American Digital Cartography, Inc. (ADCi), a leading provider of global map data, today announced Tableau has licensed ADC WorldMap Digital Atlas and is including ADC WorldMap geometry data in all Tableau 7.0 products.

With the recent launch of Tableau 7.0, the company added new ways of seeing data, including the ability to create choropleth maps, often times called filled maps, where administrative boundaries of a region are filled in with color to represent the data values for that region. The ADC WorldMap Digital Atlas data provides the boundary geometry (polygons) included in the Tableau products.

“We are happy to partner with ADCi as their ADC WorldMap Digital Atlas product offers high-quality boundary and point data,” said Dan Jewett, vice president of Product Management at Tableau. “Additionally, the ADC WorldMap product focuses on a world view of the data and strives to provide equivalent data for all parts of the world, which is very important to us.”

“Tableau is revolutionizing data analysis and has truly made geographic analysis accessible to everyone,” said Barb Wenninger, vice president of Sales and Marketing at ADCi. “The Tableau products are both easy to use and deliver high quality visual output, which our ADC WorldMap geometry data is now contributing to.”

Tableau is initially using the ADC WorldMap Digital Atlas geometry for country, state/province and equivalents, and U.S. counties. Tableau will be expanding use of the ADC WorldMap data to include additional admin 2 boundary data (equivalent to U.S. counties) and point data (latitude/longitude) built into the Tableau geocoding capabilities for additional data, such as airport locations.

About Tableau Software

Tableau Software helps people see and understand data. Ranked by Gartner in 2011 as the world’s fastest growing business intelligence company, Tableau helps anyone quickly and easily analyze, visualize and share information. More than 7,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at  www.tableausoftware.com/trial .

Tableau is a trademark of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

About American Digital Cartography (ADCi)

ADC WorldMap is a worldwide leader in providing current and seamless geographic data for the whole earth. ADC WorldMap Digital Atlas is recognized by users throughout the world for its high-quality, detail rich layers, flexible licensing, and proven increase in user productivity. ADC WorldMap is a division of American Digital Cartography, Inc. (ADCi). From the company's headquarters in Appleton, Wisconsin, USA, ADCi has specialized in providing digital mapping products and services since 1988. For more information about ADC WorldMap Digital Atlas, visit  www.adcworldmap.com or call 920.733.6678.

Media Contacts
Doreen Jarman
Tableau Software
Email Contact
206.644.3400 x5648

Barb Wenninger
American Digital Cartography, Inc. (ADCi)
Email Contact
920.733.6678 x161




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