ZTE Mobile Telecom Will Provide Its Customers With Fast, Accurate Navigation and Location Services in a Growing and Demanding MarketSAN JOSE, Calif., Nov. 1, 2011 — (PRNewswire) — deCarta, the leading independent enabler of location-based services (LBS), today announced a partnership with handset provider ZTE Mobile Telecom to provide Chinese consumers with advanced search, navigation and mapping services in its mobile handsets.
As one of deCarta's first major customers in China, ZTE Mobile Telecom plans to bundle deCarta's applications on its handsets.
"Demand for premium location-based mobile services in China is growing at an incredible rate. Our users want the quickest, most precise navigation and mapping capabilities possible," said John Chen, CTO of ZTE Mobile Telecom. "deCarta's applications deliver these capabilities and give our consumers a more reliable and trusted solution than our competitors."
In China, demand for location-based services has grown rapidly without Google in the region; this has left OEMs to find other providers of worldwide location-based applications for their Android devices.
"deCarta provides OEMs and developers with global mapping and navigation applications and APIs," said Mike Cottle, vice president of worldwide sales for deCarta. "We are working with ZTE and other OEMs as well as independent application developers in China so they can offer unique LBS services to consumers in China."
About ZTE Mobile Telecom
ZTE Mobile Telecom is a majority-owned subsidiary of ZTE Corporation, a leading global provider of telecommunications equipment and network solutions operating in more than 140 countries. Focusing on mobile terminals business, ZTE Mobile Telecom offers a wide choice of mobile communication products ranging from 3G/4G, multimedia, wireless broadband and value-added services.
deCarta is the leading independent enabler of location-based services for mobile network operators, mobile device OEMs, and local media companies. deCarta's technology includes an industry-leading LBS platform, white-label applications, APIs, a local search engine, and content indexing; these power many leading applications for mapping, navigation, local search, mobile advertising, social networking, and enterprise.
ZTE Mobile Telecom
Leslie Ruble, deCarta
Lily Eng, Weber Shandwick