Pitney Bowes Survey Uncovers Generational Trends in the Workplace

Employee Communications Management Meets Generational Channel Preferences

STAMFORD, Conn. — (BUSINESS WIRE) — October 31, 2011 — Is your boss younger than you? Are you communicating well with each other? According to a survey conducted by Pitney Bowes Inc. at the Direct Marketing Association’s DMA: 2011 Conference & Exhibition, 20% of 231 attendees polled are reporting to a younger supervisor.

The survey data calls attention to today’s multi-generational workplace. The technologically adept Generation X bridges the gap between email-reliant Baby Boomers and the digital natives of Generation Y.

“Companies are working toward creating a more inclusive work environment. This means equitable messaging for all employees, regardless of how and where they work,” said Susan Johnson, Vice President, Executive Succession and Diversity Strategies, Pitney Bowes Inc. “Effective diversity strategies now address regional, generational and even technological differences found throughout the workforce.”

As each generation displays unique characteristics, knowing how to motivate and communicate with employees of all ages can be critical to a team and organization’s overall success. A few tips for knowing your generational audience include:

  • Emphasize the strengths of each generation and instill these values into the workplace:
    • Baby Boomers tend to thrive on individualism.
    • Gen Xers often are drawn to entrepreneurialism.
    • Millennials may have an affinity for teamwork.

Susan Johnson adds: “As companies master customer communications management, they should also apply this strategy with their own employees. Sending the right message in the right channel to each generation in this challenging economic environment may lead to increased productivity and morale.”

  • Consider communications channel preferences1:
    • Baby Boomers are most familiar and comfortable with email.
    • Generation X is flexible and savvy with most channels and technologies.
    • Millennials are constantly connected and turn first to text or instant message rather than talking.

About Pitney Bowes:

Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com

1 http://bits.blogs.nytimes.com/2010/12/21/e-mails-big-demographic-split/



Contact:

Pitney Bowes Inc.
Angel D. Peoples, 203-351-6475 (office)
203-887-2670 (mobile)
Email Contact




Review Article Be the first to review this article
Downstream : Solutuions for Post processing PCB Designs


Featured Video
Editorial
Peggy AycinenaWhat Would Joe Do?
by Peggy Aycinena
H-1B Visa: de Geus’ tragedy looms large
Peggy AycinenaIP Showcase
by Peggy Aycinena
IP for Cars: Lawsuits are like Sandstorms
More Editorial  
Jobs
ASIC/FPGA Design Engineer for Palo Alto Networks at Santa Clara, CA
Technical Support Engineer EU/Germany/UK for EDA Careers at N/A, United Kingdom
Mechanical Designer/Engineer for Palo Alto Networks at Santa Clara, CA
Technical Support Engineer for EDA Careers at Freemont, CA
Lead Java Platform Engineer IOT-WEB for EDA Careers at San Francisco Area, CA
CAD/CAM Regional Account Manager (Pacific Northwest) for Vero Software Inc. at Seattle, WA
Upcoming Events
Embedded Systems Conference ESC Boston 2017 at Boston Convention & Exhibition Center Boston MA - May 3 - 4, 2017
2017 GPU Tech Conference at San Jose McEnery Convention Center 150 West San Carlos Street San Jose CA - May 8 - 11, 2017
High Speed Digital Design and PCB Layout at 13727 460 Ct SE North Bend WA - May 9 - 11, 2017
Nanotech 2017 Conference & Expo at Gaylord National Hotel & Convention Center WA - May 14 - 17, 2017
Verific: SystemVerilog & VHDL Parsers
DAC2017



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy