One of the fastest-growing and fastest-changing consumer electronics markets is digital video and imaging. New products and applications for digital photography and video come to market at a breathtaking pace, which despite the sophisticated design challenges involved, make shorter development cycles a necessity for success. The challenge for any company involved in this market is to continuously enhance their products but at a faster pace than previous generations.
Ambarella is right in the middle of the digital video/imaging whirlwind. It develops the critical video compression and imaging processing chips that enable still cameras, video recorders and video-equipped devices such as cell phones to provide users with a high quality experience in a small form factor. The company states that its mission is to provide a solution that simultaneously delivers high-quality digital still and high definition digital video capabilities at a mainstream consumer price-point. This requires the latest video processing, image processing and video compression technology — all in an integrated low-power platform.
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Editorial
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DAC 2012 at San Francisco CA - Jun 3 - 7, 2012
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