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Title : Ensuring a Product's Debut
Company : Henke Associates
Date : 12-Jun-2008
Downloads : 5

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An 18-person privately held, angel-backed start-up company is fast approaching the time when it will announce its very first software product and emerge from its stealth mode. Youthful management recognizes its bandwidth limitations and the importance of flawlessly executing its debut product rollout. At the recommendation of the company's advisory board, a seasoned business consultant is retained to evaluate and enhance the company's early channel strategy & tactics.
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