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Freescale Semiconductor worked with Indiana University and sporting good manufacturer, Spalding, to showcase a prototype of the world's first “intelligent basketball.” The project was launched in 2006 by engineering students and a professor at Indiana University, who contacted Freescale with the idea and a request to obtain necessary electronic components. As the project evolved, Freescale engineers continued to work with engineers at the university and at Spalding to seamlessly incorporate the technology in a production-grade basketball.
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