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With the explosion of the wireless market segment and the emerging deployment of 3G networks, service providers are seeking to develop features and services that take advantage of the multimedia capabilities these maturing technologies offer. By doing so, they hope to launch innovative value-added services that will ultimately generate new profitable revenue streams to keep existing subscribers, as well as attract new ones, to the Next Generation (NG) services. These services are intended to increase the Average Revenue Per User (ARPU), while being cost-effective to develop, deploy and maintain.
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