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Title : Portable Multimedia - Powerful, Flexible Solutions Powered By CEVA’s Mobile-Media
Company : CEVA
Date : 18-Dec-2008
Downloads : 0

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The ever increasing demands of multimedia processing capabilities from handset, PDA and other multimedia device manufacturers, and the escalating chip costs, are pushing the boundaries of silicon design. While hard-coded solutions were effective for one or two multimedia formats, the market is demanding that multiple formats and codecs be supported by the same design, to give a comprehensive and user-friendly experience to device owners. But as the audio, video and imaging formats became more numerous, the hard-coded paradigm was becoming cumbersome and ineffective.
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