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Analog Devices, Inc. (ADI) has detected the emergence of a subtle yet fundamental shift in our industry triggered by a confluence of factors that together strongly favor growth in the use of embedded processors. The emerging market for high speed, multimedia products of all descriptions is fueling a shift in the application of semiconductors, as many of these products benefit from Internet connectivity and extraordinary digital signal processing performance. Another factor is the continuing progress in semiconductor process technology, which improves performance and reduces chip cost, but now also dramatically increases the cost of IC design. Microprocessor architectural innovation now allows the hardware and software aspects of microcontrollers, digital signal processing, and media processors to be tightly integrated.
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