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Motivated by the belief that people should have a choice, Baskin-Robbins, a global chain of ice cream parlors, opened in 1945 with 21 flavors, an innovative concept at the time. In 1953, the store kicked off its famous “31 Flavors” slogan, representative of a flavor for every day of the month. More than 60 years later, the chain now offers more than 1,000 unique flavors of ice cream.
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