Banner Ad Specification



Banner Ad Specification for GIF and JPG Ads

Ad Name Size (Pixels) Max file size (KB) Max Rotations Max Animation (seconds)
Top Small 234x60 20 3 15
Top Full 468x60 30 3 15
LeaderBoard 728x90 40 3 15
Sidebar Tile Ad 125x125 20 3 15
Sidebar Skyscraper 1 120x600 40 3 15
Sidebar Skyscraper 2 160x600 50 3 15
Feature Ad (IMU) 300x250 40 3 15
Interstitial 640x480 100 3 15
Note: Outlook will show only the first frame of an animated GIF/JPG image. So, for newsletter ads the first frame should have a call for action.

Banner Ad Specification for Flash Ads

(must include a click tag code)
Ad Name Size (Pixels) Initial file size (KB) Final File size (KB) Max Rotations Max Animation (seconds)
Top Small 234x60 20 40 3 15
Top Full 468x60 30 60 3 15
LeaderBoard 728x90 40 80 3 15
Sidebar Tile Ad 125x125 20 40 3 15
Sidebar Skyscraper 1 120x600 40 80 3 15
Sidebar Skyscraper 2 160x600 50 100 3 15
Feature Ad (IMU) 300x250 40 80 3 15
Interstitial 640x480 100 200 3 15

How to add a click tag code to Flash ads


(technical guide for flash developers)


    Action Script 3
  1. Create a new top layer
  2. On that top layer create a shape(rectangle)covering the whole area of the document.
    ---- Set fill "alpha" to zero, to make shape transparent.
    ---- No borders ( Ensure that the shape has no unwanted borders.)
    ---- Convert shape into symbol (Selection tool - right click on shape, convert to symbol.
  3. Set property of shape to Movie Clip, and name it "my_mc"-- Properties./li>
  4. Name the Instance "my_mc" (to do so, for CS5 or above you may use a "Classic" workspace ( Window->Worksapce->Classic )).
  5. Click on the first time line of the new layer and open the action script (F9) editor.
  6. In the action script editor select "ActionScript 3.0 " and enter the following code:

    // Define global parameter 'myClickString' to store to value of clickTag
    var myClickString:String='';

    // Navigate to the url when the user click on the flash object.
    function GoToUrl(event:MouseEvent) {
        var MyURL:URLRequest = new URLRequest(myClickString);
        navigateToURL(MyURL,'_blank');
    }
    my_mc.addEventListener(MouseEvent.CLICK, GoToUrl);

    // Set the cursor to hand when the mouse is over the movie Clip
    my_mc.addEventListener(MouseEvent.ROLL_OVER,myMcOver);
    // for CS3 do not add the return type (:void) of the myMcOver !!!
    function myMcOver(event:MouseEvent):void {
        my_mc.buttonMode = true;
        my_mc.useHandCursor = true;
    }

    // Get clickTag value from the Query-String, after loading the flash document completed.
    function loaderComplete(myEvent:Event) {
        var myQueryStrings=this.loaderInfo.parameters;
        myClickString=myQueryStrings.clickTag;
    }
    this.loaderInfo.addEventListener(Event.COMPLETE, loaderComplete);

    Notes:
  • The string 'clickTag' is the name of the parameter we are adding to the flash call that contain the target url. The 'clickTag' is case sensitive!
  • When you test the code, you have to supply the clickTag code as a query-string after the file name
  • Sample flash file download
  • In case you run the above sample on your desktop, please allow flash to access http://www.ibsystems.com, or modify the script to your own site.
  • The code above was tested with CS3 and CS5.5
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