PARTIAL TABLE OF CONTENTS:
Applied Geographical Information Systems: Developments and Prospects (P. Longley & G. Clarke).
POPULATION DATA SOURCES: MEASUREMENT AND MODELLING.
Data Sources and Their Geographical Integration (D. Martin & P. Longley).
Data Sources and Their Availability for Business Users Across Europe (R. Waters).
Censuses and the Modelling of Population in GIS (D. Martin).
Customer Targeting, Geodemographics and Lifestyle Approaches (M. Birkin).
Marketing Spatial Analysis: A Review of Prospects and Technologies Relevant to Marketing (S. Openshaw).
PROPRIETARY AND CUSTOMIZED GIS FOR BUSINESS AND SERVICE PLANNING.
Customized and Proprietary GIS: Past, Present and Future (P. Cresswell).
The Development and Benefits of Customized Spatial Decision Support Systems (G. Clarke & M. Clarke).
GEOGRAPHY IN BUSINESS?
'Business Geographics' - A US Perspective (N. Sherwood).
Glossary of Abbreviations and Technical Terms.