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Posts Tagged ‘Warren Savage’

Calling Srivastava, Madhavan, Rowen, Kranen: ESDA needs you on November 1st

Thursday, October 13th, 2016


Congrats to the ESD Alliance for continuing
to attend to myriad legal issues that surround the business of technology. On Tuesday, November 1st, the organization is hosting an evening panel on the Cadence campus entitled “Legal Steps to Maximize Your Exit Value.”

Vital topics slated for discussion include setting the proper price for intangible assets – in-house IP, strategic partnerships, and good will – and more prosaic issues such as the appropriate legal structures and pre-deal tax planning needed to help facilitate the acquisition. Most importantly, panel organizers are also promising you’ll learn “how to avoid giving it all back to your buyer later”.

Which is where our EDA M&A Hall of Fame comes in. There’s just no way this ESD Alliance panel can carry any weight with a battle-hardened EDA audience without the likes of Sanjay Srivastava, Rajeev Madhavan, Chris Rowen, and Kathryn Kranen sitting up at the front of the room.


EDPS: Conversation overlooking the sea

Thursday, April 3rd, 2014


There are lots of clever ways to tell you why it’s worth your while to attend EDPS in Monterey on April 17th and 18th. It’s less noisy than DAC, less vendor-specific than CDNLive, SNUG or U2U; less crowded than ISSCC; has fewer presentations than DVCon; and boasts no co-located events to confuse your schedule like at ISQED. But that doesn’t tell you why EDPS is worthwhile. It’s the list of speakers and the setting that should convince you to carve out some time on that Thursday and Friday to run down to Monterey – a scenic hour’s drive from Silicon Valley – to attend the 21st annual Electronic Design Process Symposium.

On Thursday, Wally Rhines is giving the keynote after dinner; during the day, Gary Smith’s moderating a session on design flow challenges that includes Frank Schirrmeister, John Swan, Gene Matter, Jim Kenney, and Naresh Sehgal; Sehgal’s leading a session on pre-silicon software development platforms that includes Camille Kokozaki, Shantanu Ganguly, Kumaraswamy Namburu, Schirrmeister, and Vicki Mitchell; Herb Reiter’s moderating a session on FinFETs, 3D-ICs, and FDSOI, that includes Jamil Kawa and Paul McLellan; and the kick-off keynote on Thursday morning will be given by Intel’s Chris Lawless talking about pre-silicon platforms for software development.

On Friday, Dan Nenni’s leading a whole day on IP that includes Martin Lund, Patrick Soheili, Warren Savage, Kurt Shuler, Lluis Paris, Carey Robertson, and Bernard Murphy. Finally, Aparna Dey is General Chair for EDPS. All together, that’s 24 people and a robust ecosystem of knowledge and experience comprising this year’s EDPS program.


IP Update: Buyers & Vendors Beware!

Saturday, March 10th, 2012


Even this deep into the era of IP and design reuse, it’s been my thesis that things are not quite as far along as many in the industry would like you to believe. With that attitude in hand, I spoke with three different companies in the IP space who disagree, although they admit issues still remain.

You can read my conclusions below from what they had to say, or you can read the original interviews and draw your own conclusions …

* Hal Barbour, CEO at CAST
* Warren Savage, CEO at IPextreme
Bernd Stamme, Marketing Director at Kilopass Technology


Where things stand …

* IP is a reality: Over the last 10 years, the reluctance to buy IP has subsided, because third-party IP is better than ever, and the companies that sell it have come to see themselves principally as product companies, not services companies.

* Lots of different types of IP: Vendors are selling processor cores, standards-based busses, mixed-signal blocks, back-end design blocks, software blocks, drivers, foundation IP, etc., or any combination of the above.

* Standards and tools: Various wrapper standards and IP integration tools are easing the burden of using IP in a design.

* NIH still a reality: Concern still lingers, often without basis, that if I didn’t design it myself, I shouldn’t bank my product and my job on somebody else’s design bit.

* Risk Aversion still a reality: Buying IP is still not great for the highly risk adverse, people who need to guarantee a block is interoperable, meets required specs, and has been sufficiently deployed to work out the bugs. (more…)

IP Update: Savage @ IPextreme

Thursday, March 8th, 2012


Even this deep into the era of IP and design reuse, it’s been my impression that things are not quite as far along as many in the industry would like you to believe. With that attitude in mind, I spoke with IPextreme CEO Warren Savage, who convinced me otherwise, although with several caveats.


Q: Are people still reluctant to buy IP?

Warren Savage: That’s last century, and no longer a problem.

Q: How long has that been the case? 2 Years? 10 years?

Savage: I would say the pressure cooker that the semiconductor industry has gone through over the last decade has made that shift fully complete

Q: And is that true for all categories of IP?

Savage: I think so. We work with the large semiconductor companies with their internal IP. They’re definitely buying IP, although I’ve seen them creating IP when they need to differentiate around that block. We’re also seeing a shift in our business. Today we’re selling more differentiated IP, not commoditized IP.

Q: Can you define differentiated IP? (more…)

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