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Posts Tagged ‘Synopsys’

Camposano & Zelnik: Sage-DA promotes EDA Evangelism

Thursday, August 27th, 2015


Blogs are a dime-a-dozen, but you’re going to want to read this one if you want to know why distinguished veterans of EDA continue to evangelize for the viability and vitality of the industry.

On a phone call this week with Raul Camposano, newly-minted CEO of Sage Design Automation, and Coby Zelnik, President and Co-founder of the company, the point was driven home repeatedly: There’s as much of a future in EDA as there is a past, no matter what the current demographics may imply. Evolving demand in the CAD-tool marketplace means EDA companies will continue to emerge to meet that demand.


Groeneveld & Steinhorst: Optimizing the tech-nomics of EVs

Wednesday, August 5th, 2015


If you live in or near Silicon Valley, you’re fully aware of what a Tesla Model S looks like. They’re everywhere, gliding along silently, leaving behind a wake of enormous marketing cache.

My driving costs are lower than yours are, because I drive a Tesla. My carbon footprint is smaller than yours is, because I drive a Tesla. I’m hip and modern, because I drive a Tesla, so get outta my way. I own a) this parking space, b) the right-of-way at this intersection, c) this lane on the freeway, and d) the right to glare at you if you think you’ve got the right to a, b, or c.

Okay, perhaps a little overstated, but I’ll bet you’ve seen some version of this phenomenon. Yet, had you attended the single, most information rich session at DAC 2015 in San Francisco, you would have learned that a lot of the street cred claimed by Tesla doesn’t actually hold up to close, tech-nomic scrutiny.

On Monday, June 8th, Synopsys’ Patrick Groeneveld and TUM Create’s Sebastian Steinhorst offered a lengthy tutorial [“Electric Vehicles – What’s in it for the EDA Folks?”] during which they blew away the feel-good haze that surrounds EV ownership and revealed numerous harder truths instead.


Means, Motives, Opportunity: why TSMC should buy Cadence, the Reunion Tour

Thursday, July 30th, 2015


It’s been 10 years since I first explained why TSMC should buy Cadence. Now a decade on, many things have changed in the world and many have not.

Among the things that have not changed? TSMC still should buy Cadence.

Means …

First of all, let’s look at the numbers (per Yahoo Financials re: 2014):

* Taiwan Semiconductor Manufacturing Co. Ltd.

Employees: 43,500
Market Cap: $166.44 billion
Revenue: $27.31 billion
Operating margin: 39.26%
Net income: $9.70 billion
Total Cash: $16.61 billion on $7.40 billion in debt

* Cadence Design Systems Inc.

Employees: 6,100
Market Cap: $6.14 billion
Revenue: $1.61 billion
Operating margin: 11.23%
Net income: $161.1 million

* Conclusion

TSMC has got the means to buy Cadence.

By a long shot.


#52DAC: Rumors & Realities

Thursday, June 11th, 2015


It’s always hard to capture the spirit of any particular trade show/tech conference when it’s as large as DAC. So here’s just a small sample of the rumors and realities being bandied about at Moscone Center this week in San Francisco.

* Rumor: The Exhibit Hall ran until 7 pm on Wednesday night, so if you wanted to see the bagpipes close out the show, you could see it if you arrived at the Cadence booth by 6:45 pm.

* Reality: The Exhibit Hall closed at 6 pm on Wednesday, not 7 pm as on Monday and Tuesday. The bagpipes closed out the show, but at 6 pm, not 7 pm. Those who missed it were very, very sad.

* Rumor: DAC’s Exhibition Hall has shrunk so much over the last few years, it’s no longer going to be housed at Moscone Center. After next year’s DAC 2016 in Austin, the show’s headed to the San Jose Convention Center in 2017.

* Reality: Moscone Center is being renovated over the next several years, so DAC’s going to be in Austin in 2016, in Austin in 2017, and (probably) back in San Francisco in 2018.


Black Magic Woman to Bobby McGee: Fiddling into the night as Rome burns

Tuesday, June 9th, 2015


After a long day concentrating at DAC, it’s odd to spend the early hours of the evening at a DAC party. So much noise, loud music, silly carryings-on, when all one wants to do really is compose an essay about the impressions of the day.

So how about a compromise. Sit on the edge of the dance floor and write. Glass of lovely Sauvignon Blanc, plate of shrimp, an egg roll or two. It’s sorta like being in a coffee shop, but louder. Back in the day, Carlos Santana dated a high school friend of mine. Black Magic Woman, indeed. It’s like writing in a coffee shop called Time Warp.

So the point of this essay is specific. To capture as accurately as possible a thesis expressed to me an hour ago when I first came into this Love IP Party at Jillian’s, a pool and pub venue just across from Moscone Center. This particular Anonymous Source has seen everything in the EDA industry. Literally. And knows everyone. Literally. No joking.

His thesis? EDA (as we knew it) is over. Not dead, but over. Unequivocally.


#52DAC Day Zero: Ten Astonishing Bits

Sunday, June 7th, 2015


Omygosh, DAC’s here again! Has it already been a year? Apparently yes, and apparently once again the Design Automation Conference is going to be great. And how does one know? Because once again the DAC Executive Committee is great, lead in 2015 by the more-than-capable Anne Cirkel (Mentor’s own). Everything from academia to industry, from networking to hard-core learning (read, ‘Nerd Alert!)’, from food and libation to product announcements: DAC is always special.

So today is Sunday, which in the world of DAC is a lovely day full of workshops for those interested in the newest, and social opportunities for those interested in the noshing and nattering. Sunday is also lovely, because it’s a moment for astonishing realizations, and this year’s 52nd DAC Sunday is no different. Here are my 10 favs:

10 – Per Stanford’s Philip Wong speaking in Workshop 2, carbon nanotubes are smooth which helps with mobility-restricting surface roughness and band-gap issues. Also CNTs are no longer “a bowl of spaghetti” when manufactured. Now they’re 99% orderly and courteously aligned. (read, ‘Is asking about the other 1% a legitimate question?’)

9 – EDA’s own Karen Bartleson of SNPS fame, has not only just completed 2 years of distinguished service as President of IEEE’s worldwide Standards Organization, she’s now been nominated to serve as President of the Whole Enchilada; Bartleson’s running for President of the IEEE itself. In a word, Wow!

8 – Design Automation Summer School, for those who have not been keeping up (read, ‘me’), is no longer a week-long confab in July. These days Summer School is a one-day event on DAC Sunday. Still highly attended and full of pithy content for The Young & The Restless in EDA.


Cadence Emulation: Schirrmeister articulates Both Sides of the Equation

Tuesday, April 7th, 2015


Frank Schirrmeister, Group Director of Product Marketing for the System and Software Realization Group at Cadence, had just returned from DATE in Grenoble when we spoke several weeks ago about the philosophy and technology behind Cadence’s emulation business unit. First, however, we spoke about Grenoble.

I asked Frank if DATE had been a success this year and he said, “Absolutely, yes. It was very interesting as it has transformed from a generic show into more of a technical conference. So the focus now is on the sessions.

“Particularly interesting for me, I was chair for a session about tools for the IoT. Jan Rabaay from U.C. Berkeley, always a good speaker, gave a great presentation on wearable trends. NXP also participated, talking about the connected car, and ARM spoke about their embed OS for the edge nodes. Also among those topics, we talked about debug. It was all very good.”

Having enjoyed DATE many times myself, I asked Frank what he thought distinguished the conference from DAC. He said, “First of all, DATE was in Grenoble, which is always a great destination. Then, of course, at DATE you see the European point for view.

“For instance, I had a presentation for my session regarding automotive issues, and included material of interest to our customers in Japan and Europe. The share of semiconductors in cars from those markets focuses more on the mission-critical pieces in the design. The focus is different for automotive customers in North America, where it centers more on mobile connectivity within the vehicle.”

All of this being very interesting, I turned the conversation to the real reason for our phone call: To allow Frank to clarify emulation at Cadence.


Wild West: OneSpin’s Dave Kelf rides shotgun on SystemC

Monday, March 23rd, 2015


The last time I spoke at length with OneSpin’s Dave Kelf, the conversation was all about the Cloud. This week we picked up where we left off, talking about the Cloud, but then moved on to the Wild West. Dave is quite taken with the idea that the current situation in EDA is on par with the Wild West, that mythical place where a lack of structure and entrenched establishment allows true innovators to run wild free. First however, we caught up with OneSpin and the Cloud.

Dave said, “These days, engineers cannot afford to stick their necks out. Neither their managers nor their corporate leadership want to take risks, and the engineers know it. Although engineers realize moving design to the Cloud makes sense, when they try to explain that to their bosses or corporate lawyers it often leads to legal discussions around the problems of having [propriety] IP leave the company’s server.

“At OneSpin, however, we are able to eliminate these issues by generating abstract verification proof problems that go to the Cloud for computation without the transfer of IP or even [identifiable markers], assuring our customers that the process is very secure. Moving to the Cloud means design teams will have access to infinite computing, with huge verification jobs running simultaneously.”


DVCon: The Imitation Game

Thursday, March 5th, 2015


What if I were to tell you that I attended a conference where people were really excited to be there, where the exhibit hall was filled with a crush of people making their way from booth to booth, talking with exhibitors and exchanging business cards madly. A conference where the South of the exhibit hall was dominated by Synopsys, the East by Cadence, and the West by Mentor, and where at the happiest hour, libations and snacks flowed freely in a sub-set of the booths and the whole exhibit hall became even more animated.

What if I told you the technical portion of the conference included a variety of content — touching at times on autos, wearables, the IoT, IP, standards, and verification — excellent panel discussions, well-attended poster sessions, detailed tutorials, and a keynote from the CEO of the largest company in the industry delivered to a packed, SRO ballroom full of designers, engineers, and engineering managers.

Finally, what if I told you the highly capable staff of MP Associates was running the whole thing with their usual aplomb, attending to details as diverse as registration, sound systems, lunch tickets, speaker logistics, and awards presentations.


Lauro Rizzatti: Still Bullish on EDA

Monday, February 16th, 2015


Lauro Rizzatti, formerly VP of Marketing at verification-centric EVE, thought he was going to move to Oregon last year and retire, but he was wrong. Instead he is busier than ever, hard at work both in the EDA tech sector and in the larger world of venture capital.

Lauro is consulting with Mentor Graphics to promote the company’s ever-expanding presence in the world of emulation, and he is also involved with the Oregon Angel Fund, a group of investors led by Eric Rosenfeld and former SpringSoft USA President Scott Sandler, also busy residents of Oregon.

Mentor is one of the top two emulation companies in the world, along with Cadence. Synopsys also has a foot in the door of that market thanks to their 2012 acquisition of EVE, which brings us back to Lauro. It was after his year spent at Synopsys following the acquisition that he ‘retired’ to Oregon. Clearly, however, it was a waste of his 30+ years of experience in verification to not have him continue contributing to the conversation around that technology, hence his consulting work at Mentor.

I had a chance to talk with Lauro about all of this in a recent phone call, a discussion in which he celebrated the green of Oregon while also gently chiding the endless rain that makes that lushness possible.


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